Marketing Green Building Today, webinar with Maureen Ladley, available through Build It Green

Posted on Apr 27, 2011

Marketing Green Building Today, presented by Maureen Ladley, principal of Ladley & Associates, aired live to members of Build It Green and other attendees on April 27, 2011. The webinar, presented with slides and audio track, will be available to members of Build It Green. The slide set is available on the Ladley & Associates website.

“Defying the general housing market trend is the goal, notes Ladley, a 20-year veteran of residential real estate marketing. “And, even the most skilled sustainable building or professional service firm has to find the right audience to succeed. Linking your product to the appropriate audience and using the right marketing to reach them can make all the difference today.”

The webinar focuses on learning about target demographic groups, what it means for marketing and what marketing strategy and tactics you can launch, whatever your budget. The session offers insight into the role of inbound marketing, and how social media marketing can work for a firm. No matter what your product or service, whether you want to learn new techniques or simply check your own marketing practice, this resource will be available for you to help with understanding and reaching today’s customer.

Build It Green is a membership supported non-profit organization whose mission is to promote healthy, energy- and resource-efficient homes in California. They can be found on the web at

Ladley & Associates is a research and strategic marketing consulting firm serving sustainable builders, architects, suppliers and others, found on the web at or by calling 415-810-8073.