Building Customer Leads with Social Media

Posted on Sep 28, 2012

Building Customer Leads with Social Media

Walking and TalkingBusiness is picking up, our clients and friends report, and with that opportunity come challenges. If your business has been slow for a few years (as it has been with many companies related to building), your time and your marketing methods may be getting stretched in new ways.

I had the great pleasure of speaking to Build It Green members and friends via webinar this week with my co-presenter Josh Zerkel of Custom Living Solutions (a business process organizer at www.customlivingsolutions.com) on Creating Customer Leads: Social Media, Tools and Techniques. We had much to share, including how to create effective marketing to generate leads using social media, and reviewed tools to make your marketing efficient. Knowing how to create effective marketing for leads is essential to your marketing effort. Social media can be highly effective in this process.

Check your own plan against the 5 Steps to Creating Effective Marketing for Leads:

1. Define Your Audience. Effective marketing begins by being very clear on who your ideal target customer is, this makes everything else work for you. If you are marketing to customers, know location, income, age, and other demographic and psychographic information about your idea target customer. If you have more than one business segment, have a profile for each.

2. Create Effective Marketing. Find out where your ideal target customer gathers information. Customers in different age groups, for example, may need very different approaches. Today, all age groups are using social media and internet-based information.

3. Offer Something of Value. Building leads is about building relationships. Start your relationship with new potential customers by offering them something they value. Knowing your ideal target customer well makes this easier and gives you a more effective marketing approach. If you need additional input – ask them!

4. Create a Call-to-Action. Don’t forget to include this element in marketing. The Call-to-Action can be low commitment actions such as “Like” us on Facebook or enroll in our free webinar, especially of you are offering something of value in return.

5. Act on Your Marketing Action Plan. The best marketing plans have no value if they are not put into action. Remember to allocate time to respond to customers engaged in your social media channels.

This topic is of such great value to our clients and friends, we’ll be talking about it more in the coming weeks. If you are interested in the presentation, you can find it at www.LadleyandAssociates.com, under Resources, Presentations. The tools Josh reviewed can all be found on his website, www.CustomLivingSolutions.com, under Toolbox.

Are you struggling keeping leads coming with effective marketing? Send me a note. I’ll see if I can help. – Maureen

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