Maureen Ladley Announces Teaching Engagement at Boston Architectural College’s Sustainable Design Institute

Posted on Mar 28, 2013

Oakland, CA – March 25, 2013, Maureen Ladley, of Ladley and Associates, announced she will be teaching at Boston Architectural College’s Sustainable Design Institute. This is a new role for Maureen who was quoted as saying ”I am honored to be selected by BAC to teach Marketing Sustainability and am excited to be a part of their program.”

Because sustainable building is an emerging growth market there is a great deal of confusion about how organizations can inform and position themselves to compete against traditional building methods. This course on Marketing Sustainability offers a clear, succinct introduction to green building marketing concepts for professional service firms, including architecture, design, engineering and construction.  Maureen lends her industry expertise by sharing a variety of techniques individuals and firms can use to differentiate themselves in a growing market, including networking, partnering, position and promotion, and the importance of documenting sustainability performance to support the marketing of green leadership.

For more information on Boston Architectural College’s Sustainable Design Institute, visit them at www.the-bac.edu/education-programs/the-sustainable-design-institute.

If you are in the architecture, design, engineering or construction fields and are interested in understanding how to market sustainability in your practice, please contact Ladley & Associates, info@ladleyandassociates.com or by visiting www.ladleyandassociates.com.

 

 

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