Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 2

Posted on Jul 10, 2014

Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 2



In a recent article I spoke of establishing SMART goals when using social media, but in fact, SMART goals are helpful in any project.  Some of you asked me to expand a bit on how to establish SMART goals.


Let’s start with the acronym first:

S = Specific, stretching, simple, sustainable
M = Measurable, manageable, meaningful
A = Attainable, assignable, actionable, adjustable
R = Relevant, Realistic, Result-based, Reasonable
T = Timely, trackable, tangible

Be Specific
Specifics help you focus and define what is it you want to accomplish and how you’re going to do it:

  • What is it you want to achieve, accomplish? What does success look like?
  • Why? What is the purpose? Why is this goal important now?
  • Who is involved in helping you achieve this goal?
  • Which requirement or constraints do you need to take into consideration?

Measure It

Goals are almost impossible to achieve without measuring them on regular basis to determine progress, course corrections and success.

Establish concrete criteria for measuring progress; How much? By when? How will you know when it’s accomplished? Establish a timeline with specific goal markers to keep on track.

Measurement helps you reach your target dates, and experience the thrill of success.

Is it Attainable?

When goals are out of reach or, conversely, unchallenging, they tend to become meaningless.  It is vital to establish goals that stretch but are also attainable.

Ask yourself this question: How will this goal be accomplished? When we establish goals that are important to us, we begin to develop the attitude, abilities, skills and financial means to a achieve them.

Is it Relevant?

Does it matter? Is the time right? Is it aligned with your overall mission? Are you the right person for the “job”? Is it realistic?

More often than not you will need help. Goals that are relevant, and realistic, to your boss, team members, subcontractors, the Organization in general, will foster greater support.

Timing is everything:

Cement your goals with specific timeframes, target dates, and deadlines. This establishes a sense of urgency, and will help you and your team reach your goals on time if not before.  Time-bound goals will always answer these questions:

  • When?
  • What can be done today?
  • What will be done 6 weeks from now?
  • What will be done 6 months from now?

Using the SMART goal formula for your social media efforts, and in any aspect of your life, both professional and personal, will help you accomplish your most important objectives on time and ease the anxiety and frustration of unmet goals.

Stay tuned for more on identifying your audience and where to find them on social media! – Maureen

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