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Ladley & Associates Blog

5 Fast Track Tips to Test a Concept — Go to the Pros

Posted on Aug 18, 2015

5 Fast Track Tips to Test a Concept — Go to the Pros

Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down the right path? Show your ideas to a group of professionals – it’s affordable, effective and fast. Professionals, the right professionals, can give you the early, quick feedback you want to get your project on the right path. Here are five tips to get you started: Recruit the right professionals. Find the people who work with your target customers. Find the people with experience in your location and price point. Whatever concept you develop, there are the right...

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5 Tips for Adding Events to the Marketing Plan

Posted on May 12, 2015

5 Tips for Adding Events to the Marketing Plan

Events connect you personally to customers, and adding events to the marketing plan is a great way to develop relationships and strengthen marketing results. Whatever the size of your budget, here are 5 tips for adding events to your marketing plan and making them a success: 1. Pick an easy location. Pick a location that your customers will want to come to, either because it’s convenient, or it will be very interesting to them. Make the location one with easy access for parking, walking or whatever transportation means is right for your target customer. 2. Invite partners. Are there...

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Are You Investing in Home Design Features that Hit or Miss the Mark?

Posted on Feb 11, 2015

Are You Investing in Home Design Features that Hit or Miss the Mark?

Designing just the right new home features package is challenging. One on hand, we want to design homes that appeal to our buyers and strike an emotional chord, but on the other we don’t want to risk wasting money on features that do not connect with our particular buyers. Past experience is not always the best indicator of what features to include. A company may be building a new product, or may be building in a new location to a new set of potential buyers. Demographics for a new area can be different enough from previous target buyers to raise questions on the ideal feature mix. How do...

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Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 3

Posted on Jul 17, 2014

Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 3

Now that we have social media marketing anxiety under control (see the last post), it’s time to focus on building the right audience; where you should be online; where you customers are; and where they can expect to find you. There are hundreds of social media platforms to choose from, but we like to keep it simple to start.  We suggest  focusing on the largest and best known social media platforms first until you find out otherwise: Facebook – The largest by far; great if you work with customers directly. LinkedIn – Ideal if business comes to you from other businesses. Twitter –...

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Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 2

Posted on Jul 10, 2014

Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 2

  In a recent article I spoke of establishing SMART goals when using social media, but in fact, SMART goals are helpful in any project.  Some of you asked me to expand a bit on how to establish SMART goals.   Let’s start with the acronym first: S = Specific, stretching, simple, sustainable M = Measurable, manageable, meaningful A = Attainable, assignable, actionable, adjustable R = Relevant, Realistic, Result-based, Reasonable T = Timely, trackable, tangible Be Specific Specifics help you focus and define what is it you want to accomplish and how you’re going to do it: What...

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