Building Innovation

Walking and Talking

Posted on Sep 15, 2015

Walking and Talking

Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss, by large or small degrees. How customers feel in a space has enormous impact on value and purchase decisions. Developers and builders need to keep this foremost in their planning. Want to know if you got it right, or fine-tune the details? Get your customers walking and talking with you. Most of us need to stand in a...

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Are You Investing in Home Design Features that Hit or Miss the Mark?

Posted on Feb 11, 2015

Are You Investing in Home Design Features that Hit or Miss the Mark?

Designing just the right new home features package is challenging. One on hand, we want to design homes that appeal to our buyers and strike an emotional chord, but on the other we don’t want to risk wasting money on features that do not connect with our particular buyers. Past experience is not always the best indicator of what features to include. A company may be building a new product, or may be building in a new location to a new set of potential buyers. Demographics for a new area can be different enough from previous target buyers to raise questions on the ideal feature mix. How do...

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Join Maureen Ladley for a Green Building Webinar: Guerilla Marketing for Small Businesses

Posted on Jul 9, 2013

Oakland, CA – July 9, 2013,  Join Maureen Ladley of Ladley & Associates as she presents via webinar: Green Building: Guerilla Marketing for Small Businesses, on July 30, 2013, from 11:00 a.m. to 12:30 p.m. PDT. This webinar is offered through Build It Green and is open to everyone;  free for Build It Green Members, $10 for non-members. Are you a builder, designer, architect or building-related business looking for clarity on marketing you can be doing that works? Do you need more results from your marketing efforts? How do you get the most out of your marketing on a limited budget...

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Homebuilding Trends – 8 Trends the CEOs See for Living Spaces

Posted on Jul 3, 2012

Homebuilding Trends – 8 Trends the CEOs See for Living Spaces

Homebuilding trends, as seen from the top of the industry, was a keynote topic at last week’s Pacific Coast Builders Conference. Speaking on the panel were Peter Orser, President of Weyerhaeuser Real Estate Company, Steven J. Hilton, Chairman & CEO of Meritage Homes, and Sheryl Palmer, President and CEO of Taylor Morrison. Whether you are a production homebuilder, a remodeler, or custom home builder, there are many things to be learned from the CEO’s insight into homebuilding trends. 1. Buyers Will Still Look for Comfort and Safety. Buyers still want the magnificent kitchen and more...

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The General Principals of Environmental Marketing Claims

Posted on Jun 1, 2012

The General Principals of Environmental Marketing Claims

The FTC’s Guides for the Use of Environmental Marketing Claims presents the Guides in two main categories:  General Principals, and Environmental Marketing Claims.  While the list of Environmental Marketing Claims is very specific to particular environmental claims, the General Principals apply broadly to all marketing around environmental claims, and is worth a closer look.   The General Principals cover four categories.  Here’s the list of the categories and a simplified guide to their meanings: 1. Qualifications and disclosures: a. Is the wording and meaning sufficiently clear? b....

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