Marketing Strategy

5 Fast Track Tips to Test a Concept — Go to the Pros

Posted on Aug 18, 2015

5 Fast Track Tips to Test a Concept — Go to the Pros

Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down the right path? Show your ideas to a group of professionals – it’s affordable, effective and fast. Professionals, the right professionals, can give you the early, quick feedback you want to get your project on the right path. Here are five tips to get you started: Recruit the right professionals. Find the people who work with your target customers. Find the people with experience in your location and price point. Whatever concept you develop, there are the right...

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5 Tips for Adding Events to the Marketing Plan

Posted on May 12, 2015

5 Tips for Adding Events to the Marketing Plan

Events connect you personally to customers, and adding events to the marketing plan is a great way to develop relationships and strengthen marketing results. Whatever the size of your budget, here are 5 tips for adding events to your marketing plan and making them a success: 1. Pick an easy location. Pick a location that your customers will want to come to, either because it’s convenient, or it will be very interesting to them. Make the location one with easy access for parking, walking or whatever transportation means is right for your target customer. 2. Invite partners. Are there...

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Hashtags in Your Social Post – A Beginner’s Guide

Posted on Apr 10, 2014

Hashtags in Your Social Post – A Beginner’s Guide

What are hashtags, and how do we use them, came up this week while with a client. I’m asked this question quite frequently, so I thought I’d provide a brief beginner’s guide: Hashtags are the # symbol in front of a word or phrase, with no spaces in between, which allow you to track a conversation or topic in social media. You can use the word you create in a sentence or let the hashtag stand alone in your microblog or social network post.  Twitter first proposed the hashtag (and used) in 2007.  Since then, it has become common on Twitter, Instagram, Google+ and...

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Maureen Ladley presents Working Smarter, Not Harder – Target Your Social Media Marketing, Quick Shots TeleSummit Series

Posted on Nov 1, 2013

Oakland, CA – November 1, 2013: Join Maureen Ladley as she presents Working Smarter, Not Harder – Target Your Social Media Marketing via webinar on November 15, 2013, 12:00-12:30pm. This presentation is hosted by Italina Image and Branding, Quick Shots TeleSummit Series, and open to all. Maureen Ladley will lend her expertise and share how to take the pain and anxiety out of social media marketing, how to build the right audience, and techniques for working smarter. For more information and to register for the Quick Shots Telesummit series please visit their website at:...

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How to Create a Seed List of Keywords

Posted on Jul 29, 2013

How to Create a Seed List of Keywords

A few weeks ago I wrote about the important role keywords play in your overall online marketing efforts and that by spending time researching your keywords carefully, and optimizing your content accordingly, could literally jump ahead of your competition in page ranking. Today I thought I’d take a deeper dive into creating an initial seed list of keywords since most people get stuck at this point, right out the gate. It’s not as easy as you’d think. Most of us tend to think of keywords from our own perspective as business owners, not from that of potential customer(s) searching for our...

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