Search Engine Optimization

How to Create a Seed List of Keywords

Posted on Jul 29, 2013

How to Create a Seed List of Keywords

A few weeks ago I wrote about the important role keywords play in your overall online marketing efforts and that by spending time researching your keywords carefully, and optimizing your content accordingly, could literally jump ahead of your competition in page ranking. Today I thought I’d take a deeper dive into creating an initial seed list of keywords since most people get stuck at this point, right out the gate. It’s not as easy as you’d think. Most of us tend to think of keywords from our own perspective as business owners, not from that of potential customer(s) searching for our...

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Keywords Are the Keys to the Kingdom

Posted on May 30, 2013

Keywords Are the Keys to the Kingdom

You may have great website and social media content but if your audience can’t find you it won’t make a difference.  This is why keyword research is an essential first step in any marketing effort; it helps you not only determine what your audience is looking for but how you can better leverage yourself against your competition. Keyword research is the center of all Search Engine Marketing (SEM) success and below are six steps for conducting effective keyword research: Build a seed list of keywords.  If you’re not sure where to start, visit a competitor’s website and see what words...

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Benefits of the Business Blog: Customers

Posted on Apr 10, 2012

Benefits of the Business Blog:  Customers

If your business does not have an associated blog, or if the business blog is hanging out there untouched, consider these direct benefits to the business that come from a well crafted, meaningful business blog:  1. Positions you as the expert.  Blogging lets customers get to know you, your expertise, your style and your ideas over time.  It establishes you as an expert in your field, someone with deep knowledge, someone who customers want to do business with.  While you may pursuing guest blogging, article writing and speaking as part of your business marketing already, the business blog...

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