Social Media

Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 2

Posted on Jul 10, 2014

Work Smarter, Not Harder – How to Target Your Social Media Marketing – Part 2

  In a recent article I spoke of establishing SMART goals when using social media, but in fact, SMART goals are helpful in any project.  Some of you asked me to expand a bit on how to establish SMART goals.   Let’s start with the acronym first: S = Specific, stretching, simple, sustainable M = Measurable, manageable, meaningful A = Attainable, assignable, actionable, adjustable R = Relevant, Realistic, Result-based, Reasonable T = Timely, trackable, tangible Be Specific Specifics help you focus and define what is it you want to accomplish and how you’re going to do it: What...

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Hashtags in Your Social Post – A Beginner’s Guide

Posted on Apr 10, 2014

Hashtags in Your Social Post – A Beginner’s Guide

What are hashtags, and how do we use them, came up this week while with a client. I’m asked this question quite frequently, so I thought I’d provide a brief beginner’s guide: Hashtags are the # symbol in front of a word or phrase, with no spaces in between, which allow you to track a conversation or topic in social media. You can use the word you create in a sentence or let the hashtag stand alone in your microblog or social network post.  Twitter first proposed the hashtag (and used) in 2007.  Since then, it has become common on Twitter, Instagram, Google+ and...

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Maureen Ladley presents Working Smarter, Not Harder – Target Your Social Media Marketing, Quick Shots TeleSummit Series

Posted on Nov 1, 2013

Oakland, CA – November 1, 2013: Join Maureen Ladley as she presents Working Smarter, Not Harder – Target Your Social Media Marketing via webinar on November 15, 2013, 12:00-12:30pm. This presentation is hosted by Italina Image and Branding, Quick Shots TeleSummit Series, and open to all. Maureen Ladley will lend her expertise and share how to take the pain and anxiety out of social media marketing, how to build the right audience, and techniques for working smarter. For more information and to register for the Quick Shots Telesummit series please visit their website at:...

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5 Reasons Why Builders Need a Strong Social Media Presence

Posted on Jun 13, 2013

5 Reasons Why Builders Need a Strong Social Media Presence

Social media networking started in 2005 and homebuilding started tens of thousands of years ago, so why do social media and building go together?  Because your target customer is very interested in both. Why do builders need a strong social media presence?  Here are 5 reasons to consider:  Your target customer is on social networks.  According to the latest report from Pew Internet & American Life Project, 67% of internet users use social networking sites.  66% are earning $75,000 or more.  The majority are in urban and suburban areas.  In other words, for most builders, social...

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5 Ways to Avoid Annoying Your Target Audience on Social Media

Posted on May 2, 2013

5 Ways to Avoid Annoying Your Target Audience on Social Media

Social media is an incredibly powerful tool. Social media marketing is accessible, available to nearly any business, group or enterprise who would like to engage in it, large or small. You can engage future clients, current clients and fans, maintaining the relationship before or after your work with them. While social media’s been with us for some time now, there are opportunities to communicate the right way in your social media marketing and avoid annoying the very people you would like to attract. 1) Keep Topics Relevant and Interesting. If you have a business or organization, you...

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