Social Media

5 Tips to Adding Video Content to Your Marketing Strategy

Posted on Feb 7, 2013

5 Tips to Adding Video Content to Your Marketing Strategy

Make video part of your marketing strategy this year, if it’s not already.  In social media, video is third most likely to be shared content in your social media (according to SocialToaster’s poll, after pictures and quotes).  As part of the website or to distribute with enews, video is a surprisingly powerful way to introduce yourself to new customers and fans. If you are planning interesting and engaging content for your followers, or want to make more of a personal connection online, you want to add video content into the mix. Like all successful marketing projects, video benefits...

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Social Media: Planning Steps for a Facebook Page Launch

Posted on Jan 23, 2013

Social Media: Planning Steps for a Facebook Page Launch

A social media marketing launch is an exciting moment for a company. Social media gives you access to customers, potential customers, fans and their friends, and followers in uniquely interactive ways. With Facebook continuing to reign supreme among social media platforms with the greatest number of users of any social media site, it’s highly likely that you are or should be considering a Facebook page. A little social media advance planning can make a great deal of difference in how you present your company to the world on Facebook. Because you will be interacting with customers and...

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Social Media Strategy: Tell Your Story

Posted on Jan 17, 2013

Social Media Strategy: Tell Your Story

Creating your social media strategy is really about finding the right way to tell your company’s story, and engage with your customers. Social media platforms make an ideal story-telling platform through the company description and posts, and support longer story content through links back to your website. In designing engaging content for your customer audience, starting your social media strategy by focusing on your story is a great beginning. Your strongest target market is likely one that shares or honors your values.  Telling your story, in its many facets, helps your customers and...

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Social Media Marketing – Improve Your Engagement with Pictures and Links

Posted on Jan 4, 2013

Social Media Marketing – Improve Your Engagement with Pictures and Links

In social media marketing, engaging your followers with content they like and want to share is a priority. If you are keeping the content interesting by mixing original and curated content, asking questions, polling your followers, offering compelling images, videos and links, you are on the right track. In the perfect world, as conscientious marketers, we measure what is working. Then we plan our marketing strategy on efforts that work best, dropping the methods that are not producing results. If your social media marketing is still a new practice, or if you would like to have your posting...

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Join Maureen Ladley on November 7, 2012 at NARI SV’s Lunch and Learn

Posted on Nov 2, 2012

Join Maureen Ladley for NARI SV’s Lunch and Learn educational program on Building Customer Leads: Social Media, Tools and Techniques.    Wednesday, November 7, 2012 at 11:30 a.m. in Sunnyvale.  For directions and additional information, click here. Are you completely clear on how to build customer leads, and how to use social media to improve your results?  Do you have enough customer leads today?  Do you manage your customer leads and relationships in an organized and effective manner?  If the answer is no to any of these questions, this Lunch and Learn is for you.  Learn how to...

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