Posts Tagged "Advertising"

Marketing Plan: Target Audience Insight

Posted on Oct 13, 2015

Marketing Plan: Target Audience Insight

The cornerstone to a strong marketing plan can be counter-intuitive at first, that having a narrow focus on a specific target audience will make your marketing more effective. The temptation to believe everyone is your potential customer when you’re looking to grow the business can be strong. Having a target audience defined, not an arbitrary one but rather one that has been or you believe will be the majority of your customers, allows you to create a marketing plan focused on the right messages in the right locations for the right audience in a way that compels them to action. It’s the...

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Building Customer Leads with Social Media

Posted on Sep 28, 2012

Building Customer Leads with Social Media

Business is picking up, our clients and friends report, and with that opportunity come challenges. If your business has been slow for a few years (as it has been with many companies related to building), your time and your marketing methods may be getting stretched in new ways. I had the great pleasure of speaking to Build It Green members and friends via webinar this week with my co-presenter Josh Zerkel of Custom Living Solutions (a business process organizer at www.customlivingsolutions.com) on Creating Customer Leads: Social Media, Tools and Techniques. We had much to share, including how...

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Marketing versus Advertising, Process is the Difference

Posted on Apr 13, 2012

Marketing versus Advertising, Process is the Difference

The question does come up, what is the difference between marketing and advertising?  The terms are often used in interchangeable ways.  We know wonderful advertising agencies who also offer marketing services, and marketing agencies who offer advertising support, so it’s easy to see how the lines blur. The difference between advertising and marketing comes down to one word:  process. Advertising is a paid placement of a persuasive message by a company (or organization or sponsor) for its product or service targeting potential customers and existing customers. Marketing is the process of...

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