Posts Tagged "Blog"

Social Media Writing Your Customers Want to Read

Posted on Aug 7, 2012

Social Media Writing Your Customers Want to Read

How do you know if your social media and blog content are on-topic for your customers? Whether you are an established company with a long customer history, or just starting your business, there are techniques you can use to know your social media content is interesting and meaningful to your customers, future customers and followers. Here are five tips you can use to post content and blog with confidence: 1. FAQ. What questions are the most commonly asked in your business? The answers to these questions are topics your customers want to read about. Take the frequently-asked-questions list and...

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Creating a Free Gift Article, aka White Paper

Posted on May 4, 2012

Creating a Free Gift Article, aka White Paper

We are just finishing up our new “free gift article” (aka white paper), Business Blog:  50 Things to Blog About, and the experience is exceeding my expectations.   A white paper  is a way of sharing valuable knowledge or experience to visitors to your website.  They can be posted there, or offered via e-mail (in exchange for your name and e-mail address).   They are a great way to share your expertise, find new audiences, and build your connections.   Here’s what I learned creating our own white paper: 1. Choose a Topic.  Pick one that’s of interest to your customers.  Our...

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Benefits of the Business Blog: Customers

Posted on Apr 10, 2012

Benefits of the Business Blog:  Customers

If your business does not have an associated blog, or if the business blog is hanging out there untouched, consider these direct benefits to the business that come from a well crafted, meaningful business blog:  1. Positions you as the expert.  Blogging lets customers get to know you, your expertise, your style and your ideas over time.  It establishes you as an expert in your field, someone with deep knowledge, someone who customers want to do business with.  While you may pursuing guest blogging, article writing and speaking as part of your business marketing already, the business blog...

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