Posts Tagged "building innovation"

Walking and Talking

Posted on Sep 15, 2015

Walking and Talking

Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss, by large or small degrees. How customers feel in a space has enormous impact on value and purchase decisions. Developers and builders need to keep this foremost in their planning. Want to know if you got it right, or fine-tune the details? Get your customers walking and talking with you. Most of us need to stand in a...

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Building Innovation: SmartSpace SoMa

Posted on Nov 29, 2012

Building Innovation: SmartSpace SoMa

For as long as humans have been building shelter, it’s something to experience building innovation in the residential real estate community. ULIsf hosted a tour of SmartSpace SoMa this week, a 4-story, 23-unit apartment community on a 3700 square-foot former parking lot, as the community prepares to open in December 2012. The innovation comes in two forms: the developer, Panoramic Interests, created small, comfortable, high-style homes at just over 300 square feet, and used Zeta Communities modular construction to deliver LEED Platinum-level homes pre-finished.         ...

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Using Demographic Shifts to Your Advantage

Posted on Nov 22, 2011

Using Demographic Shifts to Your Advantage

Changing Populations – Age Homebuilders who have traditionally served the 35- to 44-year-old homebuyer age group may be feeling a little lonelier these days than other homebuilders – and there’s a reason for it (the economy notwithstanding). The nation’s changing demographics have compounded the woes for builders who are hoping for a return to a homebuilding market that was familiar during decades’ past. The countries’ population age distribution, based on data generated by the Census Bureau for years 2005 to 2009, showed deep declines in this traditional home buying age...

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Join us for “Insider Marketing Tips for Green Building Professionals,” Build It Green East

Posted on May 18, 2011

Join Maureen Ladley as she co-presents, “Insider Marketing Tips for Green Building Professionals: From Fundamentals to Social Media” at Build It Green’s East Bay Guild meeting, Wednesday, June 1, 2011, 5:30 p.m., Truitt & White Conference Room, 1817 Second Street, Berkeley, CA 94710. Register in advance through Build It Green at http://www.builditgreen.org/en/cev/283. In this session, Maureen will help you check your marketing foundation and provide a back-to-the-basics approach for today’s economy. As companies today are doing more with less or are scrambling for new...

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Marketing Green Building Today, webinar with Maureen Ladley, available through Build It Green

Posted on Apr 27, 2011

Marketing Green Building Today, presented by Maureen Ladley, principal of Ladley & Associates, aired live to members of Build It Green and other attendees on April 27, 2011. The webinar, presented with slides and audio track, will be available to members of Build It Green. The slide set is available on the Ladley & Associates website. “Defying the general housing market trend is the goal, notes Ladley, a 20-year veteran of residential real estate marketing. “And, even the most skilled sustainable building or professional service firm has to find the right audience to succeed....

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