Posts Tagged "Consumers"

Involve Your Team in Listening

Posted on Feb 7, 2012

I caught myself in the act of wishful listening.  Again.  The context of it escapes me, but it happens, especially when a topic I am personally very interested in is happening at the edge of my attention, something to do with travel bargains, incredible sales, or restaurant deals.  Most of us listen for what we want to hear.  I don’t think it’s intentional, rather, we each listen based more on familiarity and optimism. There are times when really listening is critical and discussion-based research is one of those times.  There are some easy techniques to engage the team for focused...

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Want to Ring the Profit Bell? Break it Down.

Posted on Jan 31, 2012

Want to Ring the Profit Bell? Break it Down.

What is the difference between maximizing profit potential following a consumer-insight project, and making no difference whatsoever? The secret is breaking down the findings into specific actions that each person involved can both understand and accomplish. Answering the question about what your customers truly want is not enough. Setting up a clear, direct action plan to deliver on those “wants” will make all the difference in capturing opportunity from consumer-driven insights. The secret to getting the most from research and to ringing the profit bell is to break down the information...

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