Posts Tagged "Customers"

Talking with Customers? Start Big!

Posted on Nov 17, 2015

Talking with Customers? Start Big!

Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very product customers want to buy. The challenge is how to get that information, and get it in a way that makes a meaningful impact on your success. The good news for anyone in a residential building field: customers love to talk about home. Home is one of those passionate topics where nearly everyone you meet has an opinion and is eager to share. Structuring the conversation so it helps you understand your customer is the challenge. They cannot wait to tell...

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Marketing Plan: Target Audience Insight

Posted on Oct 13, 2015

Marketing Plan: Target Audience Insight

The cornerstone to a strong marketing plan can be counter-intuitive at first, that having a narrow focus on a specific target audience will make your marketing more effective. The temptation to believe everyone is your potential customer when you’re looking to grow the business can be strong. Having a target audience defined, not an arbitrary one but rather one that has been or you believe will be the majority of your customers, allows you to create a marketing plan focused on the right messages in the right locations for the right audience in a way that compels them to action. It’s the...

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Walking and Talking

Posted on Sep 15, 2015

Walking and Talking

Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss, by large or small degrees. How customers feel in a space has enormous impact on value and purchase decisions. Developers and builders need to keep this foremost in their planning. Want to know if you got it right, or fine-tune the details? Get your customers walking and talking with you. Most of us need to stand in a...

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5 Fast Track Tips to Test a Concept — Go to the Pros

Posted on Aug 18, 2015

5 Fast Track Tips to Test a Concept — Go to the Pros

Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down the right path? Show your ideas to a group of professionals – it’s affordable, effective and fast. Professionals, the right professionals, can give you the early, quick feedback you want to get your project on the right path. Here are five tips to get you started: Recruit the right professionals. Find the people who work with your target customers. Find the people with experience in your location and price point. Whatever concept you develop, there are the right...

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5 Tips for Adding Events to the Marketing Plan

Posted on May 12, 2015

5 Tips for Adding Events to the Marketing Plan

Events connect you personally to customers, and adding events to the marketing plan is a great way to develop relationships and strengthen marketing results. Whatever the size of your budget, here are 5 tips for adding events to your marketing plan and making them a success: 1. Pick an easy location. Pick a location that your customers will want to come to, either because it’s convenient, or it will be very interesting to them. Make the location one with easy access for parking, walking or whatever transportation means is right for your target customer. 2. Invite partners. Are there...

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