Posts Tagged "Customers"

Marketing Strategy: Think Like a Customer

Posted on Nov 21, 2012

Marketing Strategy: Think Like a Customer

Another marketing strategy key: think like a customer. When you create your message and offer, ask yourself, is the product or service answering a need the customer has, or is it answering a need the company has. Are we presenting it as a benefit for our customer, from the customer’s point of view, or have we slipped into presenting it from a point of view that benefits our company? Knowing what’s on the customer’s mind, what they want, design and need, and using that point-of-view in marketing strategy strengthens the message. Creating effective marketing strategy is much easier when...

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Building Customer Leads with Social Media

Posted on Sep 28, 2012

Building Customer Leads with Social Media

Business is picking up, our clients and friends report, and with that opportunity come challenges. If your business has been slow for a few years (as it has been with many companies related to building), your time and your marketing methods may be getting stretched in new ways. I had the great pleasure of speaking to Build It Green members and friends via webinar this week with my co-presenter Josh Zerkel of Custom Living Solutions (a business process organizer at www.customlivingsolutions.com) on Creating Customer Leads: Social Media, Tools and Techniques. We had much to share, including how...

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Social Media: 3 Reasons to Include Curated Content

Posted on Sep 14, 2012

Social Media:  3 Reasons to Include Curated Content

Social media is a content rich environment.  Customers using social media have come to expect this and that drives businesses to deliver content that is engaging, valuable and consistent.  Businesses using social media need to establish a strategy for how to best use social media channels to achieve their marketing goals, delivering on customer’s expectations.  In creating social media strategy, businesses need to make choices about their content, including the role and ratio of original versus curated content.  Original content is that developed within the company, curated content is...

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Social Media Writing Your Customers Want to Read

Posted on Aug 7, 2012

Social Media Writing Your Customers Want to Read

How do you know if your social media and blog content are on-topic for your customers? Whether you are an established company with a long customer history, or just starting your business, there are techniques you can use to know your social media content is interesting and meaningful to your customers, future customers and followers. Here are five tips you can use to post content and blog with confidence: 1. FAQ. What questions are the most commonly asked in your business? The answers to these questions are topics your customers want to read about. Take the frequently-asked-questions list and...

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Social Media: Insight into Who is Using Social Networks

Posted on Jul 13, 2012

Social Media: Insight into Who is Using Social Networks

Social media use has grown so quickly, the question about who is using social media may be better asked as “who isn’t”?  Thanks to the findings from Pew Internet Project’s research related to social networking, we have insight into who online is using social networks, and can use the information to consider how social media users match up to our own ideal target customers. Insight:  Whoever your target customers, the majority of internet users are using social media. Here are the numbers: Age.  While the 18-29 year old set is still the greatest force in social media (with 86% of...

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