Posts Tagged "Demographics"

Data Sources to Know (if You Need More Customers)

Posted on Dec 13, 2012

Data Sources to Know (if You Need More Customers)

Want to find more customers and clients in the New Year? Most companies do. Last week we wrote about, “Customer Feedback Survey – The Art of Asking.” As you work on your business or marketing plan for 2013, a complementary project to asking customers for feedback is using readily available data sources to identify where to find those customers. Knowing how to find customers with the attributes of your ideal target customer saves time and money as you put your marketing plan into action. The following sources allow you to market where the customers are: Your Own Customer Records....

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Social Media: Insight into Who is Using Social Networks

Posted on Jul 13, 2012

Social Media: Insight into Who is Using Social Networks

Social media use has grown so quickly, the question about who is using social media may be better asked as “who isn’t”?  Thanks to the findings from Pew Internet Project’s research related to social networking, we have insight into who online is using social networks, and can use the information to consider how social media users match up to our own ideal target customers. Insight:  Whoever your target customers, the majority of internet users are using social media. Here are the numbers: Age.  While the 18-29 year old set is still the greatest force in social media (with 86% of...

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Marketing Strategy: 3 Signs You Need A Fresh Approach

Posted on Jun 21, 2012

Marketing Strategy: 3 Signs You Need A Fresh Approach

If your marketing strategy has been in place for a while and you’ve been consistently doing the same things but not getting the same business results, it may be time to take a fresh approach to that marketing strategy. Here are three signs it might be time for a fresh marketing plan: 1. Not getting the same results. If you’ve been doing things the same way for a long time, and not getting the same results, the competition and the marketplace may have changed enough to take some of your market share. Take a fresh look at the competition. See what they are doing and what customers they are...

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3 Ways to Find More Customers – Targeted Marketing Checklist

Posted on Feb 28, 2012

3 Ways to Find More Customers – Targeted Marketing Checklist

How well do you know your customers?  The more targeted your knowledge of your customers, the better able you are to focus your marketing and reach them.  With deep knowledge of your ideal target customer, you can show them design packages and ideas that are right for them, design marketing that is meaningful, and gain more customers. How many ways do you know your ideal target customer? Location Age Marital or household status Kids?  Parents? Lifestage (kids, retirement) Values (e.g. sustainable) Decision-making style Decision “gate keeper” Drivers (style, size, savings) Hobbies,...

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Changing Households

Posted on Feb 21, 2012

Changing Households

As if you did not know already, the times, they are a-changin’.  Understanding customer pools is critical to finding opportunities, planning marketing and creating strong customer connections.  Builders with married households as the primary customer set may be noticing even more economic pressure than that the rest of us, and it may be time to take a second look at those customers in the marketplace. Barely half of the adults in the US are currently married according to Pew Research Center analysis of the U.S. Census data.   Compare:  in 1960, 72% of adults were married; in 2012 that...

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