Posts Tagged "eBook"

White Paper: Giving Away Knowledge to Build Your Business

Posted on Mar 16, 2012

White Paper: Giving Away Knowledge to Build Your Business

The culture of social media is influencing our on-line experience. While residential building and construction have examples of invaluable gifts of knowledge, aka a free gift article or “White Paper” (State of the Nation’s Housing, McGraw-Hill, NARI and other), more than ever, generosity is an integral part of introducing your firm, or your community, to customers. “A culture of generosity is the cornerstone of success in social media,” was one of the many great points made at Oakland Local’s social media clinic today (thank you Susan and Kwan). If you need to introduce...

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