Posts Tagged "Inbound Marketing"

Join Maureen Ladley for a Green Building Webinar: Guerilla Marketing for Small Businesses

Posted on Jul 9, 2013

Oakland, CA – July 9, 2013,  Join Maureen Ladley of Ladley & Associates as she presents via webinar: Green Building: Guerilla Marketing for Small Businesses, on July 30, 2013, from 11:00 a.m. to 12:30 p.m. PDT. This webinar is offered through Build It Green and is open to everyone;  free for Build It Green Members, $10 for non-members. Are you a builder, designer, architect or building-related business looking for clarity on marketing you can be doing that works? Do you need more results from your marketing efforts? How do you get the most out of your marketing on a limited budget...

Read More

5 Tips to Adding Video Content to Your Marketing Strategy

Posted on Feb 7, 2013

5 Tips to Adding Video Content to Your Marketing Strategy

Make video part of your marketing strategy this year, if it’s not already.  In social media, video is third most likely to be shared content in your social media (according to SocialToaster’s poll, after pictures and quotes).  As part of the website or to distribute with enews, video is a surprisingly powerful way to introduce yourself to new customers and fans. If you are planning interesting and engaging content for your followers, or want to make more of a personal connection online, you want to add video content into the mix. Like all successful marketing projects, video benefits...

Read More

Building Customer Leads with Social Media

Posted on Sep 28, 2012

Building Customer Leads with Social Media

Business is picking up, our clients and friends report, and with that opportunity come challenges. If your business has been slow for a few years (as it has been with many companies related to building), your time and your marketing methods may be getting stretched in new ways. I had the great pleasure of speaking to Build It Green members and friends via webinar this week with my co-presenter Josh Zerkel of Custom Living Solutions (a business process organizer at www.customlivingsolutions.com) on Creating Customer Leads: Social Media, Tools and Techniques. We had much to share, including how...

Read More

Social Media: 3 Reasons to Include Curated Content

Posted on Sep 14, 2012

Social Media:  3 Reasons to Include Curated Content

Social media is a content rich environment.  Customers using social media have come to expect this and that drives businesses to deliver content that is engaging, valuable and consistent.  Businesses using social media need to establish a strategy for how to best use social media channels to achieve their marketing goals, delivering on customer’s expectations.  In creating social media strategy, businesses need to make choices about their content, including the role and ratio of original versus curated content.  Original content is that developed within the company, curated content is...

Read More

Social Media: Insight into Who is Using Social Networks

Posted on Jul 13, 2012

Social Media: Insight into Who is Using Social Networks

Social media use has grown so quickly, the question about who is using social media may be better asked as “who isn’t”?  Thanks to the findings from Pew Internet Project’s research related to social networking, we have insight into who online is using social networks, and can use the information to consider how social media users match up to our own ideal target customers. Insight:  Whoever your target customers, the majority of internet users are using social media. Here are the numbers: Age.  While the 18-29 year old set is still the greatest force in social media (with 86% of...

Read More