Posts Tagged "Inbound Marketing"

Pinterest in a Business Marketing Plan: 5 Simple Steps to Start

Posted on Jul 5, 2012

Pinterest in a Business Marketing Plan:  5 Simple Steps to Start

For certain businesses, Pinterest offers a powerful way to engage with current and future customers. While the site is most often noted as a way to reach a female audience, a recent study notes that men report purchasing an item first seen on Pinterest twice as often as women (see Compete’s Online Shopper Intelligence Survey), making it a potentially valuable component to a company’s marketing plan. Whatever the profile of your customers, here are five tips to getting off to the right start: 1. Company Name. Choose your company name as your user name. Have your logo, company...

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Benefits of the Business Blog: Customers

Posted on Apr 10, 2012

Benefits of the Business Blog:  Customers

If your business does not have an associated blog, or if the business blog is hanging out there untouched, consider these direct benefits to the business that come from a well crafted, meaningful business blog:  1. Positions you as the expert.  Blogging lets customers get to know you, your expertise, your style and your ideas over time.  It establishes you as an expert in your field, someone with deep knowledge, someone who customers want to do business with.  While you may pursuing guest blogging, article writing and speaking as part of your business marketing already, the business blog...

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Even Social Media Needs a Plan

Posted on Mar 20, 2012

Even Social Media Needs a Plan

More and more builders, remodelers, contractors, architects and other building professionals are turning to social media to build and market to their customer base.   Whether your customer base is local or national, social media provides a great way to stay connected to clients, friends and fans before, during, after and between projects. Those who are successful with social media make it look easy.  From the outside looking in, it’s easy to mistake looking easy for winging it.  Great social media needs a plan.  Here are a few tips to get your own plan started. 1. Pick Update Themes. ...

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White Paper: Giving Away Knowledge to Build Your Business

Posted on Mar 16, 2012

White Paper: Giving Away Knowledge to Build Your Business

The culture of social media is influencing our on-line experience. While residential building and construction have examples of invaluable gifts of knowledge, aka a free gift article or “White Paper” (State of the Nation’s Housing, McGraw-Hill, NARI and other), more than ever, generosity is an integral part of introducing your firm, or your community, to customers. “A culture of generosity is the cornerstone of success in social media,” was one of the many great points made at Oakland Local’s social media clinic today (thank you Susan and Kwan). If you need to introduce...

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5 Ways to Leverage a News Article

Posted on Mar 6, 2012

5 Ways to Leverage a News Article

Friends of our company made the news – Forbes Magazine in fact, which is quite impressive.  Such great coverage is to be celebrated!   So, when terrific news coverage comes your way, what can you do to spread the news?  Here are five ways you can use the news coverage in your marketing outreach: 1. Post to your “news” section of your website.   Great news coverage is news itself! 2. Issue a press release about the appearance and the article. Reference the event and other important information, and always include your website address and other important information in the...

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