Posts Tagged "Keywords"

How to Create a Seed List of Keywords

Posted on Jul 29, 2013

How to Create a Seed List of Keywords

A few weeks ago I wrote about the important role keywords play in your overall online marketing efforts and that by spending time researching your keywords carefully, and optimizing your content accordingly, could literally jump ahead of your competition in page ranking. Today I thought I’d take a deeper dive into creating an initial seed list of keywords since most people get stuck at this point, right out the gate. It’s not as easy as you’d think. Most of us tend to think of keywords from our own perspective as business owners, not from that of potential customer(s) searching for our...

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Social Media: Planning Steps for a Facebook Page Launch

Posted on Jan 23, 2013

Social Media: Planning Steps for a Facebook Page Launch

A social media marketing launch is an exciting moment for a company. Social media gives you access to customers, potential customers, fans and their friends, and followers in uniquely interactive ways. With Facebook continuing to reign supreme among social media platforms with the greatest number of users of any social media site, it’s highly likely that you are or should be considering a Facebook page. A little social media advance planning can make a great deal of difference in how you present your company to the world on Facebook. Because you will be interacting with customers and...

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Social Media and Keyword Insight

Posted on Jul 26, 2012

Social Media and Keyword Insight

Social media has create an entire new means of searching to find a company or service through search keywords, keeping company with our usual search expectation, websites.  Earlier, we used social media to look up a person or company we already knew.  Today social media sites appear in your searches, often ranking very high in that search. Social media sites, such as Facebook, are trusted domains, and trusted domains tend to rank higher in search engine results.  What does this mean for your social media?  It means that it is worthwhile to spend time incorporating keywords into your...

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