Posts Tagged "Leads"

Marketing Strategy: Think Like a Customer

Posted on Nov 21, 2012

Marketing Strategy: Think Like a Customer

Another marketing strategy key: think like a customer. When you create your message and offer, ask yourself, is the product or service answering a need the customer has, or is it answering a need the company has. Are we presenting it as a benefit for our customer, from the customer’s point of view, or have we slipped into presenting it from a point of view that benefits our company? Knowing what’s on the customer’s mind, what they want, design and need, and using that point-of-view in marketing strategy strengthens the message. Creating effective marketing strategy is much easier when...

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Social Media and Keyword Insight

Posted on Jul 26, 2012

Social Media and Keyword Insight

Social media has create an entire new means of searching to find a company or service through search keywords, keeping company with our usual search expectation, websites.  Earlier, we used social media to look up a person or company we already knew.  Today social media sites appear in your searches, often ranking very high in that search. Social media sites, such as Facebook, are trusted domains, and trusted domains tend to rank higher in search engine results.  What does this mean for your social media?  It means that it is worthwhile to spend time incorporating keywords into your...

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5 Marketing Tips to Capture Business Leads

Posted on Jun 6, 2012

5 Marketing Tips to Capture Business Leads

If you are like many companies we know, business leads from marketing have been hard to find and capture in recent years, or at least harder than we would like.  With home- and construction-related business opportunities appearing to be on the up-swing, if you haven’t brushed up your marketing in a while, here are five tips to help you modernize your marketing and improve your capture of business leads: 1) Modernize the Website.  If your website is five or more years old, it is not working as hard as it could be.  When customers are looking for just the kind of product or service you...

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