Posts Tagged "Lifestage"

3 Ways to Find More Customers – Targeted Marketing Checklist

Posted on Feb 28, 2012

3 Ways to Find More Customers – Targeted Marketing Checklist

How well do you know your customers?  The more targeted your knowledge of your customers, the better able you are to focus your marketing and reach them.  With deep knowledge of your ideal target customer, you can show them design packages and ideas that are right for them, design marketing that is meaningful, and gain more customers. How many ways do you know your ideal target customer? Location Age Marital or household status Kids?  Parents? Lifestage (kids, retirement) Values (e.g. sustainable) Decision-making style Decision “gate keeper” Drivers (style, size, savings) Hobbies,...

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Changing Households

Posted on Feb 21, 2012

Changing Households

As if you did not know already, the times, they are a-changin’.  Understanding customer pools is critical to finding opportunities, planning marketing and creating strong customer connections.  Builders with married households as the primary customer set may be noticing even more economic pressure than that the rest of us, and it may be time to take a second look at those customers in the marketplace. Barely half of the adults in the US are currently married according to Pew Research Center analysis of the U.S. Census data.   Compare:  in 1960, 72% of adults were married; in 2012 that...

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To Love and…Remodel

Posted on Feb 14, 2012

Isn’t love, in a subtle way, the driver of so much of homebuilding and remodeling opportunity?  Sure, everyone wants shelter, but love drives more than that.  When we change who we live with, we change how we live, and changing how we live causes us to think, “Hm, we really need to fix/redo/expand/improve/ change this.” Every time one of us gets married, has children, has more children, has those children grow up into teen-ages and then move out (and heaven help us, move back in), it changes our needs for the home.  We have different housing needs as we include parents, or other...

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