Posts Tagged "Marketing plan"

Why Research + Strategy = Real Estate Marketing Wins

Posted on May 23, 2013

Why Research + Strategy = Real Estate Marketing Wins

Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with the resale market. Adapting research to your marketing strategies and tactics as part of your operating policy will help you solidify your product and strengthen your position. Benefits of research When you want to give yourself an edge in your marketplace, understanding your customer through research will provide it by: Identifying demographic shifts and trends. As people age, their housing needs change and it’s imperative to...

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Why Market Research Must Be the First Step in Your Marketing Plan

Posted on Mar 8, 2013

Why Market Research Must Be the First Step in Your Marketing Plan

Most for-profit companies go into business believing they will be successful. Companies are launched with the belief their product or service is in demand; that they will grow and be profitable. Some succeed, others fail. Adding market research as the first step in the marketing plan, before planning the marketing strategy and tactics, can help a company succeed by getting it right before product design or marketing begins. Market research is a tool for marketing strategy decision-making, adding to the experience and intuition already present in the company. Having accurate information early...

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Social Media Marketing – Improve Your Engagement with Pictures and Links

Posted on Jan 4, 2013

Social Media Marketing – Improve Your Engagement with Pictures and Links

In social media marketing, engaging your followers with content they like and want to share is a priority. If you are keeping the content interesting by mixing original and curated content, asking questions, polling your followers, offering compelling images, videos and links, you are on the right track. In the perfect world, as conscientious marketers, we measure what is working. Then we plan our marketing strategy on efforts that work best, dropping the methods that are not producing results. If your social media marketing is still a new practice, or if you would like to have your posting...

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Data Sources to Know (if You Need More Customers)

Posted on Dec 13, 2012

Data Sources to Know (if You Need More Customers)

Want to find more customers and clients in the New Year? Most companies do. Last week we wrote about, “Customer Feedback Survey – The Art of Asking.” As you work on your business or marketing plan for 2013, a complementary project to asking customers for feedback is using readily available data sources to identify where to find those customers. Knowing how to find customers with the attributes of your ideal target customer saves time and money as you put your marketing plan into action. The following sources allow you to market where the customers are: Your Own Customer Records....

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The Marketing Plan – 3 Secrets to Gaining Competitive Advantage

Posted on May 23, 2012

The Marketing Plan – 3 Secrets to Gaining Competitive Advantage

If you find that your marketing plan may not be equal to present business opportunities, here are three secrets to creating a strong marketing plan that will give you a competitive advantage. Many of our friends and clients are in construction-related fields and after extremely slow business times, things are starting to show improvement. These secrets to a strong marketing plan will help you create an effective marketing plan foundation, more effectively gain competitive advantage and reach your ideal target customer. 1. Start With the Objective. Be very clear on what you would like to...

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