Posts Tagged "Marketing"

Marketing Strategies: Market Research is the Needed First Step

Posted on Apr 19, 2013

Marketing Strategies:  Market Research is the Needed First Step

Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the marketing plan.  Consumer research is all about asking customers, or the right prospective customers, what they think, feel, want and expect, and putting that insight to use, just the insight you need for creating optimal marketing strategies for your product or service. The top four benefits of conducting research when designing your marketing plan include: 1. Evaluating your standing with customers. Knowing how your...

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Why Market Research Must Be the First Step in Your Marketing Plan

Posted on Mar 8, 2013

Why Market Research Must Be the First Step in Your Marketing Plan

Most for-profit companies go into business believing they will be successful. Companies are launched with the belief their product or service is in demand; that they will grow and be profitable. Some succeed, others fail. Adding market research as the first step in the marketing plan, before planning the marketing strategy and tactics, can help a company succeed by getting it right before product design or marketing begins. Market research is a tool for marketing strategy decision-making, adding to the experience and intuition already present in the company. Having accurate information early...

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5 Tips to Adding Video Content to Your Marketing Strategy

Posted on Feb 7, 2013

5 Tips to Adding Video Content to Your Marketing Strategy

Make video part of your marketing strategy this year, if it’s not already.  In social media, video is third most likely to be shared content in your social media (according to SocialToaster’s poll, after pictures and quotes).  As part of the website or to distribute with enews, video is a surprisingly powerful way to introduce yourself to new customers and fans. If you are planning interesting and engaging content for your followers, or want to make more of a personal connection online, you want to add video content into the mix. Like all successful marketing projects, video benefits...

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Marketing Strategy: Think Like a Customer

Posted on Nov 21, 2012

Marketing Strategy: Think Like a Customer

Another marketing strategy key: think like a customer. When you create your message and offer, ask yourself, is the product or service answering a need the customer has, or is it answering a need the company has. Are we presenting it as a benefit for our customer, from the customer’s point of view, or have we slipped into presenting it from a point of view that benefits our company? Knowing what’s on the customer’s mind, what they want, design and need, and using that point-of-view in marketing strategy strengthens the message. Creating effective marketing strategy is much easier when...

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Marketing Strategy: Talk and Write Like Your Customer

Posted on Nov 15, 2012

Marketing Strategy:  Talk and Write Like Your Customer

A key to marketing strategy implementation, to be certain your message is connecting with your current and future customers, is to talk and write like your customer. Even the most targeted marketing strategy can fall short if customers do not quite understand the message. Use these tips to keep your language on track to create a strong customer connection: Listen. Listen for and write down the terms your customers use. Seasoned professionals can lose track of just how much they know, and how great the gap may be between their knowledge and language, and the language the most knowledgeable...

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