Posts Tagged "Pinterest"

Pinterest in a Business Marketing Plan: 5 Simple Steps to Start

Posted on Jul 5, 2012

Pinterest in a Business Marketing Plan:  5 Simple Steps to Start

For certain businesses, Pinterest offers a powerful way to engage with current and future customers. While the site is most often noted as a way to reach a female audience, a recent study notes that men report purchasing an item first seen on Pinterest twice as often as women (see Compete’s Online Shopper Intelligence Survey), making it a potentially valuable component to a company’s marketing plan. Whatever the profile of your customers, here are five tips to getting off to the right start: 1. Company Name. Choose your company name as your user name. Have your logo, company...

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