Posts Tagged "Planning"

Marketing Plan: Target Audience Insight

Posted on Oct 13, 2015

Marketing Plan: Target Audience Insight

The cornerstone to a strong marketing plan can be counter-intuitive at first, that having a narrow focus on a specific target audience will make your marketing more effective. The temptation to believe everyone is your potential customer when you’re looking to grow the business can be strong. Having a target audience defined, not an arbitrary one but rather one that has been or you believe will be the majority of your customers, allows you to create a marketing plan focused on the right messages in the right locations for the right audience in a way that compels them to action. It’s the...

Read More

Why Market Research Must Be the First Step in Your Marketing Plan

Posted on Mar 8, 2013

Why Market Research Must Be the First Step in Your Marketing Plan

Most for-profit companies go into business believing they will be successful. Companies are launched with the belief their product or service is in demand; that they will grow and be profitable. Some succeed, others fail. Adding market research as the first step in the marketing plan, before planning the marketing strategy and tactics, can help a company succeed by getting it right before product design or marketing begins. Market research is a tool for marketing strategy decision-making, adding to the experience and intuition already present in the company. Having accurate information early...

Read More

5 Tips to Adding Video Content to Your Marketing Strategy

Posted on Feb 7, 2013

5 Tips to Adding Video Content to Your Marketing Strategy

Make video part of your marketing strategy this year, if it’s not already.  In social media, video is third most likely to be shared content in your social media (according to SocialToaster’s poll, after pictures and quotes).  As part of the website or to distribute with enews, video is a surprisingly powerful way to introduce yourself to new customers and fans. If you are planning interesting and engaging content for your followers, or want to make more of a personal connection online, you want to add video content into the mix. Like all successful marketing projects, video benefits...

Read More

Social Media: Planning Steps for a Facebook Page Launch

Posted on Jan 23, 2013

Social Media: Planning Steps for a Facebook Page Launch

A social media marketing launch is an exciting moment for a company. Social media gives you access to customers, potential customers, fans and their friends, and followers in uniquely interactive ways. With Facebook continuing to reign supreme among social media platforms with the greatest number of users of any social media site, it’s highly likely that you are or should be considering a Facebook page. A little social media advance planning can make a great deal of difference in how you present your company to the world on Facebook. Because you will be interacting with customers and...

Read More

Marketing Strategy: Think Like a Customer

Posted on Nov 21, 2012

Marketing Strategy: Think Like a Customer

Another marketing strategy key: think like a customer. When you create your message and offer, ask yourself, is the product or service answering a need the customer has, or is it answering a need the company has. Are we presenting it as a benefit for our customer, from the customer’s point of view, or have we slipped into presenting it from a point of view that benefits our company? Knowing what’s on the customer’s mind, what they want, design and need, and using that point-of-view in marketing strategy strengthens the message. Creating effective marketing strategy is much easier when...

Read More