Posts Tagged "Planning"

Building Customer Leads with Social Media

Posted on Sep 28, 2012

Building Customer Leads with Social Media

Business is picking up, our clients and friends report, and with that opportunity come challenges. If your business has been slow for a few years (as it has been with many companies related to building), your time and your marketing methods may be getting stretched in new ways. I had the great pleasure of speaking to Build It Green members and friends via webinar this week with my co-presenter Josh Zerkel of Custom Living Solutions (a business process organizer at www.customlivingsolutions.com) on Creating Customer Leads: Social Media, Tools and Techniques. We had much to share, including how...

Read More

Social Media: 3 Reasons to Include Curated Content

Posted on Sep 14, 2012

Social Media:  3 Reasons to Include Curated Content

Social media is a content rich environment.  Customers using social media have come to expect this and that drives businesses to deliver content that is engaging, valuable and consistent.  Businesses using social media need to establish a strategy for how to best use social media channels to achieve their marketing goals, delivering on customer’s expectations.  In creating social media strategy, businesses need to make choices about their content, including the role and ratio of original versus curated content.  Original content is that developed within the company, curated content is...

Read More

Pinterest in a Business Marketing Plan: 5 Simple Steps to Start

Posted on Jul 5, 2012

Pinterest in a Business Marketing Plan:  5 Simple Steps to Start

For certain businesses, Pinterest offers a powerful way to engage with current and future customers. While the site is most often noted as a way to reach a female audience, a recent study notes that men report purchasing an item first seen on Pinterest twice as often as women (see Compete’s Online Shopper Intelligence Survey), making it a potentially valuable component to a company’s marketing plan. Whatever the profile of your customers, here are five tips to getting off to the right start: 1. Company Name. Choose your company name as your user name. Have your logo, company...

Read More

Homebuilding Trends – 8 Trends the CEOs See for Living Spaces

Posted on Jul 3, 2012

Homebuilding Trends – 8 Trends the CEOs See for Living Spaces

Homebuilding trends, as seen from the top of the industry, was a keynote topic at last week’s Pacific Coast Builders Conference. Speaking on the panel were Peter Orser, President of Weyerhaeuser Real Estate Company, Steven J. Hilton, Chairman & CEO of Meritage Homes, and Sheryl Palmer, President and CEO of Taylor Morrison. Whether you are a production homebuilder, a remodeler, or custom home builder, there are many things to be learned from the CEO’s insight into homebuilding trends. 1. Buyers Will Still Look for Comfort and Safety. Buyers still want the magnificent kitchen and more...

Read More

Marketing Strategy: 3 Signs You Need A Fresh Approach

Posted on Jun 21, 2012

Marketing Strategy: 3 Signs You Need A Fresh Approach

If your marketing strategy has been in place for a while and you’ve been consistently doing the same things but not getting the same business results, it may be time to take a fresh approach to that marketing strategy. Here are three signs it might be time for a fresh marketing plan: 1. Not getting the same results. If you’ve been doing things the same way for a long time, and not getting the same results, the competition and the marketplace may have changed enough to take some of your market share. Take a fresh look at the competition. See what they are doing and what customers they are...

Read More