Posts Tagged "Research"

Research versus Pre-Sales Marketing – What You Need to Know

Posted on Jan 19, 2016

Research versus Pre-Sales Marketing – What You Need to Know

Unique community concepts in residential real estate do not come along often for most builders/developers.  The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board.  Knowing the differences between the role of research and the role of pre-sales marketing (as well as the opportunities for each) is a key to increasing the unique community’s chance of success. What is the most fundamental difference?  Simplified, it’s that: • Research is about listening. • Marketing is about talking. Consumer research, such as getting...

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Why Research + Strategy = Real Estate Marketing Wins

Posted on May 23, 2013

Why Research + Strategy = Real Estate Marketing Wins

Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with the resale market. Adapting research to your marketing strategies and tactics as part of your operating policy will help you solidify your product and strengthen your position. Benefits of research When you want to give yourself an edge in your marketplace, understanding your customer through research will provide it by: Identifying demographic shifts and trends. As people age, their housing needs change and it’s imperative to...

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Marketing Strategies: Market Research is the Needed First Step

Posted on Apr 19, 2013

Marketing Strategies:  Market Research is the Needed First Step

Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the marketing plan.  Consumer research is all about asking customers, or the right prospective customers, what they think, feel, want and expect, and putting that insight to use, just the insight you need for creating optimal marketing strategies for your product or service. The top four benefits of conducting research when designing your marketing plan include: 1. Evaluating your standing with customers. Knowing how your...

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Social Media Writing Your Customers Want to Read

Posted on Aug 7, 2012

Social Media Writing Your Customers Want to Read

How do you know if your social media and blog content are on-topic for your customers? Whether you are an established company with a long customer history, or just starting your business, there are techniques you can use to know your social media content is interesting and meaningful to your customers, future customers and followers. Here are five tips you can use to post content and blog with confidence: 1. FAQ. What questions are the most commonly asked in your business? The answers to these questions are topics your customers want to read about. Take the frequently-asked-questions list and...

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Differentiation Strategy: The Art of Being Meaningfully Different

Posted on May 25, 2012

Differentiation Strategy: The Art of Being Meaningfully Different

How to stand out in the marketplace, the art of the differentiation strategy and being different from others in a meaningful way, has been this month’s topic among clients and friends.  Many of our clients are in building, construction or a related field, an industry that’s changed over the past several years.  If your marketplace has changed, such that there are new competitors, different customers and different strengths for your own company, it’s time to take a fresh look at how you differentiate your company to stand out in a meaningful way for...

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