Posts Tagged "Research"

Time Your Marketing to Business Peaks for Maximum Impact

Posted on Apr 13, 2012

Time Your Marketing to Business Peaks for Maximum Impact

While companies do business all year round, timing your marketing activities to business peaks for maximum impact will deliver the best results for your investment and effort. Plan your marketing to peak when people’s interest in your product or service peaks. You want to be where clients are looking just when they are thinking about products and services like yours, and you want to be there before and during that peak with your best marketing strategies. Knowing when peak interest occurs is a cornerstone to marketing planning. Here are a three ways to find out when the market peaks its...

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The Value of Listening to Customers – Research and Beyond

Posted on Mar 30, 2012

The Value of Listening to Customers – Research and Beyond

There is an interesting balance between an entrepreneurial vision and the value of listening to customer feedback, feedback that happens early in an idea.  The kind of feedback that falls into the unsexy* category: research. Many of our clients work in residential building, as builders, developers, architects and designers. After millennia of human kind creating shelter, it is remarkable the innovation and new ideas that emerge.  When you are entering new territory, operating out of your core business, or working with new customers or clients, getting customers to talk to you can give you...

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Changing Households

Posted on Feb 21, 2012

Changing Households

As if you did not know already, the times, they are a-changin’.  Understanding customer pools is critical to finding opportunities, planning marketing and creating strong customer connections.  Builders with married households as the primary customer set may be noticing even more economic pressure than that the rest of us, and it may be time to take a second look at those customers in the marketplace. Barely half of the adults in the US are currently married according to Pew Research Center analysis of the U.S. Census data.   Compare:  in 1960, 72% of adults were married; in 2012 that...

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Involve Your Team in Listening

Posted on Feb 7, 2012

I caught myself in the act of wishful listening.  Again.  The context of it escapes me, but it happens, especially when a topic I am personally very interested in is happening at the edge of my attention, something to do with travel bargains, incredible sales, or restaurant deals.  Most of us listen for what we want to hear.  I don’t think it’s intentional, rather, we each listen based more on familiarity and optimism. There are times when really listening is critical and discussion-based research is one of those times.  There are some easy techniques to engage the team for focused...

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Want to Ring the Profit Bell? Break it Down.

Posted on Jan 31, 2012

Want to Ring the Profit Bell? Break it Down.

What is the difference between maximizing profit potential following a consumer-insight project, and making no difference whatsoever? The secret is breaking down the findings into specific actions that each person involved can both understand and accomplish. Answering the question about what your customers truly want is not enough. Setting up a clear, direct action plan to deliver on those “wants” will make all the difference in capturing opportunity from consumer-driven insights. The secret to getting the most from research and to ringing the profit bell is to break down the information...

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