Posts Tagged "Residential Real Estate"

Research versus Pre-Sales Marketing – What You Need to Know

Posted on Jan 19, 2016

Research versus Pre-Sales Marketing – What You Need to Know

Unique community concepts in residential real estate do not come along often for most builders/developers.  The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board.  Knowing the differences between the role of research and the role of pre-sales marketing (as well as the opportunities for each) is a key to increasing the unique community’s chance of success. What is the most fundamental difference?  Simplified, it’s that: • Research is about listening. • Marketing is about talking. Consumer research, such as getting...

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Building Innovation: SmartSpace SoMa

Posted on Nov 29, 2012

Building Innovation: SmartSpace SoMa

For as long as humans have been building shelter, it’s something to experience building innovation in the residential real estate community. ULIsf hosted a tour of SmartSpace SoMa this week, a 4-story, 23-unit apartment community on a 3700 square-foot former parking lot, as the community prepares to open in December 2012. The innovation comes in two forms: the developer, Panoramic Interests, created small, comfortable, high-style homes at just over 300 square feet, and used Zeta Communities modular construction to deliver LEED Platinum-level homes pre-finished.         ...

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