Posts Tagged "search engine optimization"

Keywords Are the Keys to the Kingdom

Posted on May 30, 2013

Keywords Are the Keys to the Kingdom

You may have great website and social media content but if your audience can’t find you it won’t make a difference.  This is why keyword research is an essential first step in any marketing effort; it helps you not only determine what your audience is looking for but how you can better leverage yourself against your competition. Keyword research is the center of all Search Engine Marketing (SEM) success and below are six steps for conducting effective keyword research: Build a seed list of keywords.  If you’re not sure where to start, visit a competitor’s website and see what words...

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5 Marketing Tips to Capture Business Leads

Posted on Jun 6, 2012

5 Marketing Tips to Capture Business Leads

If you are like many companies we know, business leads from marketing have been hard to find and capture in recent years, or at least harder than we would like.  With home- and construction-related business opportunities appearing to be on the up-swing, if you haven’t brushed up your marketing in a while, here are five tips to help you modernize your marketing and improve your capture of business leads: 1) Modernize the Website.  If your website is five or more years old, it is not working as hard as it could be.  When customers are looking for just the kind of product or service you...

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