Posts Tagged "social media content"

Hashtags in Your Social Post – A Beginner’s Guide

Posted on Apr 10, 2014

Hashtags in Your Social Post – A Beginner’s Guide

What are hashtags, and how do we use them, came up this week while with a client. I’m asked this question quite frequently, so I thought I’d provide a brief beginner’s guide: Hashtags are the # symbol in front of a word or phrase, with no spaces in between, which allow you to track a conversation or topic in social media. You can use the word you create in a sentence or let the hashtag stand alone in your microblog or social network post.  Twitter first proposed the hashtag (and used) in 2007.  Since then, it has become common on Twitter, Instagram, Google+ and...

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Social Media Strategy: Tell Your Story

Posted on Jan 17, 2013

Social Media Strategy: Tell Your Story

Creating your social media strategy is really about finding the right way to tell your company’s story, and engage with your customers. Social media platforms make an ideal story-telling platform through the company description and posts, and support longer story content through links back to your website. In designing engaging content for your customer audience, starting your social media strategy by focusing on your story is a great beginning. Your strongest target market is likely one that shares or honors your values.  Telling your story, in its many facets, helps your customers and...

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Social Media Marketing – Improve Your Engagement with Pictures and Links

Posted on Jan 4, 2013

Social Media Marketing – Improve Your Engagement with Pictures and Links

In social media marketing, engaging your followers with content they like and want to share is a priority. If you are keeping the content interesting by mixing original and curated content, asking questions, polling your followers, offering compelling images, videos and links, you are on the right track. In the perfect world, as conscientious marketers, we measure what is working. Then we plan our marketing strategy on efforts that work best, dropping the methods that are not producing results. If your social media marketing is still a new practice, or if you would like to have your posting...

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