Posts Tagged "Social Media Strategy"

Hashtags in Your Social Post – A Beginner’s Guide

Posted on Apr 10, 2014

Hashtags in Your Social Post – A Beginner’s Guide

What are hashtags, and how do we use them, came up this week while with a client. I’m asked this question quite frequently, so I thought I’d provide a brief beginner’s guide: Hashtags are the # symbol in front of a word or phrase, with no spaces in between, which allow you to track a conversation or topic in social media. You can use the word you create in a sentence or let the hashtag stand alone in your microblog or social network post.  Twitter first proposed the hashtag (and used) in 2007.  Since then, it has become common on Twitter, Instagram, Google+ and...

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5 Ways to Avoid Annoying Your Target Audience on Social Media

Posted on May 2, 2013

5 Ways to Avoid Annoying Your Target Audience on Social Media

Social media is an incredibly powerful tool. Social media marketing is accessible, available to nearly any business, group or enterprise who would like to engage in it, large or small. You can engage future clients, current clients and fans, maintaining the relationship before or after your work with them. While social media’s been with us for some time now, there are opportunities to communicate the right way in your social media marketing and avoid annoying the very people you would like to attract. 1) Keep Topics Relevant and Interesting. If you have a business or organization, you...

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Social Media Strategy: Tell Your Story

Posted on Jan 17, 2013

Social Media Strategy: Tell Your Story

Creating your social media strategy is really about finding the right way to tell your company’s story, and engage with your customers. Social media platforms make an ideal story-telling platform through the company description and posts, and support longer story content through links back to your website. In designing engaging content for your customer audience, starting your social media strategy by focusing on your story is a great beginning. Your strongest target market is likely one that shares or honors your values.  Telling your story, in its many facets, helps your customers and...

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Join Maureen Ladley on November 7, 2012 at NARI SV’s Lunch and Learn

Posted on Nov 2, 2012

Join Maureen Ladley for NARI SV’s Lunch and Learn educational program on Building Customer Leads: Social Media, Tools and Techniques.    Wednesday, November 7, 2012 at 11:30 a.m. in Sunnyvale.  For directions and additional information, click here. Are you completely clear on how to build customer leads, and how to use social media to improve your results?  Do you have enough customer leads today?  Do you manage your customer leads and relationships in an organized and effective manner?  If the answer is no to any of these questions, this Lunch and Learn is for you.  Learn how to...

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Building Customer Leads: Social Media, Tools and Techniques

Posted on Sep 21, 2012

Join us on Wednesday, September 26th at 10:30 a.m. for the webinar, Building Customer Leads: Social Media, Tools and Techniques, led by Maureen Ladley of Ladley & Associates and Josh Zerkel of Custom Living Solutions.  The webinar is sponsored by Build it Green (free to members, $10 to non-members). If you need clarity on building customer leads and using social media and inbound marketing to improve your results, this the webinar for you. To RSVP through Build It Green’s event registration click...

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