Posts Tagged "Social Media"

Hashtags in Your Social Post – A Beginner’s Guide

Posted on Apr 10, 2014

Hashtags in Your Social Post – A Beginner’s Guide

What are hashtags, and how do we use them, came up this week while with a client. I’m asked this question quite frequently, so I thought I’d provide a brief beginner’s guide: Hashtags are the # symbol in front of a word or phrase, with no spaces in between, which allow you to track a conversation or topic in social media. You can use the word you create in a sentence or let the hashtag stand alone in your microblog or social network post.  Twitter first proposed the hashtag (and used) in 2007.  Since then, it has become common on Twitter, Instagram, Google+ and...

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5 Reasons Why Builders Need a Strong Social Media Presence

Posted on Jun 13, 2013

5 Reasons Why Builders Need a Strong Social Media Presence

Social media networking started in 2005 and homebuilding started tens of thousands of years ago, so why do social media and building go together?  Because your target customer is very interested in both. Why do builders need a strong social media presence?  Here are 5 reasons to consider:  Your target customer is on social networks.  According to the latest report from Pew Internet & American Life Project, 67% of internet users use social networking sites.  66% are earning $75,000 or more.  The majority are in urban and suburban areas.  In other words, for most builders, social...

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5 Ways to Avoid Annoying Your Target Audience on Social Media

Posted on May 2, 2013

5 Ways to Avoid Annoying Your Target Audience on Social Media

Social media is an incredibly powerful tool. Social media marketing is accessible, available to nearly any business, group or enterprise who would like to engage in it, large or small. You can engage future clients, current clients and fans, maintaining the relationship before or after your work with them. While social media’s been with us for some time now, there are opportunities to communicate the right way in your social media marketing and avoid annoying the very people you would like to attract. 1) Keep Topics Relevant and Interesting. If you have a business or organization, you...

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5 Tips to Adding Video Content to Your Marketing Strategy

Posted on Feb 7, 2013

5 Tips to Adding Video Content to Your Marketing Strategy

Make video part of your marketing strategy this year, if it’s not already.  In social media, video is third most likely to be shared content in your social media (according to SocialToaster’s poll, after pictures and quotes).  As part of the website or to distribute with enews, video is a surprisingly powerful way to introduce yourself to new customers and fans. If you are planning interesting and engaging content for your followers, or want to make more of a personal connection online, you want to add video content into the mix. Like all successful marketing projects, video benefits...

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Social Media: Planning Steps for a Facebook Page Launch

Posted on Jan 23, 2013

Social Media: Planning Steps for a Facebook Page Launch

A social media marketing launch is an exciting moment for a company. Social media gives you access to customers, potential customers, fans and their friends, and followers in uniquely interactive ways. With Facebook continuing to reign supreme among social media platforms with the greatest number of users of any social media site, it’s highly likely that you are or should be considering a Facebook page. A little social media advance planning can make a great deal of difference in how you present your company to the world on Facebook. Because you will be interacting with customers and...

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