Posts Tagged "Social Media"

Join Maureen Ladley on November 7, 2012 at NARI SV’s Lunch and Learn

Posted on Nov 2, 2012

Join Maureen Ladley for NARI SV’s Lunch and Learn educational program on Building Customer Leads: Social Media, Tools and Techniques.    Wednesday, November 7, 2012 at 11:30 a.m. in Sunnyvale.  For directions and additional information, click here. Are you completely clear on how to build customer leads, and how to use social media to improve your results?  Do you have enough customer leads today?  Do you manage your customer leads and relationships in an organized and effective manner?  If the answer is no to any of these questions, this Lunch and Learn is for you.  Learn how to...

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Building Customer Leads with Social Media

Posted on Sep 28, 2012

Building Customer Leads with Social Media

Business is picking up, our clients and friends report, and with that opportunity come challenges. If your business has been slow for a few years (as it has been with many companies related to building), your time and your marketing methods may be getting stretched in new ways. I had the great pleasure of speaking to Build It Green members and friends via webinar this week with my co-presenter Josh Zerkel of Custom Living Solutions (a business process organizer at www.customlivingsolutions.com) on Creating Customer Leads: Social Media, Tools and Techniques. We had much to share, including how...

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Social Media: 3 Reasons to Include Curated Content

Posted on Sep 14, 2012

Social Media:  3 Reasons to Include Curated Content

Social media is a content rich environment.  Customers using social media have come to expect this and that drives businesses to deliver content that is engaging, valuable and consistent.  Businesses using social media need to establish a strategy for how to best use social media channels to achieve their marketing goals, delivering on customer’s expectations.  In creating social media strategy, businesses need to make choices about their content, including the role and ratio of original versus curated content.  Original content is that developed within the company, curated content is...

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Facebook: Anatomy of a Social Media Site

Posted on Sep 6, 2012

Facebook: Anatomy of a Social Media Site

Quite a few people in my business network, representatives of vibrant companies who are starting to use social media marketing, confessed they are unsure of the basic elements found in Facebook, as well as the very anatomy of the social media itself. If you are new to social media marketing, here’s a great place to start in understanding Facebook: the difference between a personal Profile and a business Page. Profile. A Profile (also called Timeline or Wall) is your personal site, the one with your own name, and your own photograph or image. Under Facebook rules, it can only be used for...

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Social Media Writing Your Customers Want to Read

Posted on Aug 7, 2012

Social Media Writing Your Customers Want to Read

How do you know if your social media and blog content are on-topic for your customers? Whether you are an established company with a long customer history, or just starting your business, there are techniques you can use to know your social media content is interesting and meaningful to your customers, future customers and followers. Here are five tips you can use to post content and blog with confidence: 1. FAQ. What questions are the most commonly asked in your business? The answers to these questions are topics your customers want to read about. Take the frequently-asked-questions list and...

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