Posts Tagged "Solutions"

The First Things to Check When Marketing is Not Working

Posted on Dec 15, 2015

The First Things to Check When Marketing is Not Working

Has this ever happened to you: you plan a marketing campaign or open for business and things just don’t seem to be moving?  Or, have you been marketing for a while and suddenly things just don’t seem to be working the same way anymore? Here are the first things we check when things are not working as well as expected: 1) Check the signs.  If signs are part of the marketing strategy, check that they are in place, that the web address, telephone, directions or other information is clear and readable at the distance or speed you expect customers to be viewing the information.  If you are...

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5 Tips for Adding Events to the Marketing Plan

Posted on May 12, 2015

5 Tips for Adding Events to the Marketing Plan

Events connect you personally to customers, and adding events to the marketing plan is a great way to develop relationships and strengthen marketing results. Whatever the size of your budget, here are 5 tips for adding events to your marketing plan and making them a success: 1. Pick an easy location. Pick a location that your customers will want to come to, either because it’s convenient, or it will be very interesting to them. Make the location one with easy access for parking, walking or whatever transportation means is right for your target customer. 2. Invite partners. Are there...

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Marketing Strategy: Think Like a Customer

Posted on Nov 21, 2012

Marketing Strategy: Think Like a Customer

Another marketing strategy key: think like a customer. When you create your message and offer, ask yourself, is the product or service answering a need the customer has, or is it answering a need the company has. Are we presenting it as a benefit for our customer, from the customer’s point of view, or have we slipped into presenting it from a point of view that benefits our company? Knowing what’s on the customer’s mind, what they want, design and need, and using that point-of-view in marketing strategy strengthens the message. Creating effective marketing strategy is much easier when...

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Social Media Writing Your Customers Want to Read

Posted on Aug 7, 2012

Social Media Writing Your Customers Want to Read

How do you know if your social media and blog content are on-topic for your customers? Whether you are an established company with a long customer history, or just starting your business, there are techniques you can use to know your social media content is interesting and meaningful to your customers, future customers and followers. Here are five tips you can use to post content and blog with confidence: 1. FAQ. What questions are the most commonly asked in your business? The answers to these questions are topics your customers want to read about. Take the frequently-asked-questions list and...

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Keep Marketing in Your Calendar with Time-Saving Tools

Posted on Mar 2, 2012

Keep Marketing in Your Calendar with Time-Saving Tools

Business is picking up, for the builders, architects, landscape architects and others I’ve talked with recently.  And with that pick up in business comes time pressure:  things have not yet picked up enough to add staff, yet the flurry of leads and proposals means other things may be overlooked.   Marketing needs consistency to work best, but when leads are coming in, marketing-related activities can be the first activities to drop or get overlooked.  What can you do to work smarter, and keep your customer connections?   Here are time savers that will help you now and later: 1. E-mail...

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