Posts Tagged "Strategy"

The First Things to Check When Marketing is Not Working

Posted on Dec 15, 2015

The First Things to Check When Marketing is Not Working

Has this ever happened to you: you plan a marketing campaign or open for business and things just don’t seem to be moving?  Or, have you been marketing for a while and suddenly things just don’t seem to be working the same way anymore? Here are the first things we check when things are not working as well as expected: 1) Check the signs.  If signs are part of the marketing strategy, check that they are in place, that the web address, telephone, directions or other information is clear and readable at the distance or speed you expect customers to be viewing the information.  If you are...

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Marketing Plan: Target Audience Insight

Posted on Oct 13, 2015

Marketing Plan: Target Audience Insight

The cornerstone to a strong marketing plan can be counter-intuitive at first, that having a narrow focus on a specific target audience will make your marketing more effective. The temptation to believe everyone is your potential customer when you’re looking to grow the business can be strong. Having a target audience defined, not an arbitrary one but rather one that has been or you believe will be the majority of your customers, allows you to create a marketing plan focused on the right messages in the right locations for the right audience in a way that compels them to action. It’s the...

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Walking and Talking

Posted on Sep 15, 2015

Walking and Talking

Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss, by large or small degrees. How customers feel in a space has enormous impact on value and purchase decisions. Developers and builders need to keep this foremost in their planning. Want to know if you got it right, or fine-tune the details? Get your customers walking and talking with you. Most of us need to stand in a...

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Why Research + Strategy = Real Estate Marketing Wins

Posted on May 23, 2013

Why Research + Strategy = Real Estate Marketing Wins

Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with the resale market. Adapting research to your marketing strategies and tactics as part of your operating policy will help you solidify your product and strengthen your position. Benefits of research When you want to give yourself an edge in your marketplace, understanding your customer through research will provide it by: Identifying demographic shifts and trends. As people age, their housing needs change and it’s imperative to...

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Marketing Strategies: Market Research is the Needed First Step

Posted on Apr 19, 2013

Marketing Strategies:  Market Research is the Needed First Step

Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the marketing plan.  Consumer research is all about asking customers, or the right prospective customers, what they think, feel, want and expect, and putting that insight to use, just the insight you need for creating optimal marketing strategies for your product or service. The top four benefits of conducting research when designing your marketing plan include: 1. Evaluating your standing with customers. Knowing how your...

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