Posts Tagged "Sustainable Building"

Maureen Ladley Announces Teaching Engagement at Boston Architectural College’s Sustainable Design Institute

Posted on Mar 28, 2013

Oakland, CA – March 25, 2013, Maureen Ladley, of Ladley and Associates, announced she will be teaching at Boston Architectural College’s Sustainable Design Institute. This is a new role for Maureen who was quoted as saying ”I am honored to be selected by BAC to teach Marketing Sustainability and am excited to be a part of their program.” Because sustainable building is an emerging growth market there is a great deal of confusion about how organizations can inform and position themselves to compete against traditional building methods. This course on Marketing Sustainability offers a...

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Maureen Ladley to Co-Chair USGBC-NCC Residential Marketplace Committee

Posted on Dec 7, 2012

Oakland, CA – At the annual USGBC-NCC retreat, Maureen Ladley, of Ladley and Associates, was announced as co-Chair for the Residential Marketplace Committee. This will be the second year Maureen served on the committee, and her first year as co-Chair. “I’m honored to play a part in this committee, and to work with the other incredible professionals associated with the Bay Area USGBC Chapter,” commented Ladley. The goals of the Residential Marketplace Committee in 2013 include: education around health and wellness issues and benefits of sustainable building practices in the built...

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Building Innovation: SmartSpace SoMa

Posted on Nov 29, 2012

Building Innovation: SmartSpace SoMa

For as long as humans have been building shelter, it’s something to experience building innovation in the residential real estate community. ULIsf hosted a tour of SmartSpace SoMa this week, a 4-story, 23-unit apartment community on a 3700 square-foot former parking lot, as the community prepares to open in December 2012. The innovation comes in two forms: the developer, Panoramic Interests, created small, comfortable, high-style homes at just over 300 square feet, and used Zeta Communities modular construction to deliver LEED Platinum-level homes pre-finished.         ...

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Homebuilding Trends – 8 Trends the CEOs See for Living Spaces

Posted on Jul 3, 2012

Homebuilding Trends – 8 Trends the CEOs See for Living Spaces

Homebuilding trends, as seen from the top of the industry, was a keynote topic at last week’s Pacific Coast Builders Conference. Speaking on the panel were Peter Orser, President of Weyerhaeuser Real Estate Company, Steven J. Hilton, Chairman & CEO of Meritage Homes, and Sheryl Palmer, President and CEO of Taylor Morrison. Whether you are a production homebuilder, a remodeler, or custom home builder, there are many things to be learned from the CEO’s insight into homebuilding trends. 1. Buyers Will Still Look for Comfort and Safety. Buyers still want the magnificent kitchen and more...

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The General Principals of Environmental Marketing Claims

Posted on Jun 1, 2012

The General Principals of Environmental Marketing Claims

The FTC’s Guides for the Use of Environmental Marketing Claims presents the Guides in two main categories:  General Principals, and Environmental Marketing Claims.  While the list of Environmental Marketing Claims is very specific to particular environmental claims, the General Principals apply broadly to all marketing around environmental claims, and is worth a closer look.   The General Principals cover four categories.  Here’s the list of the categories and a simplified guide to their meanings: 1. Qualifications and disclosures: a. Is the wording and meaning sufficiently clear? b....

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