Posts Tagged "Sustainable Building"

AltBuild Expo 2012

Posted on May 18, 2012

AltBuild Expo 2012

Speaking at AltBuild Expo, the annual alternative building materials and design exposition in Santa Monica, gave me a terrific introduction to this gathering. AtlBuild Expo is now in its ninth year and they are doing some exciting things!  If you’ve not heard of, or not attended, this event, it’s a small convention-style gathering of more than one hundred exhibitors and educational speaking events and speaker panels. While the exhibits dazzled, meeting the people working in sustainable (aka alternative) building is the highlight for me, from David Rosenstein of EVO farm with his...

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Join Maureen Ladley for “Understanding Marketing for Green Homes” at the AltBuild Expo

Posted on May 2, 2012

Join Maureen Ladley at the AltBuild Expo on May 11th, in Santa Monica, California, as she joins Tenaya Asan and Deborah Lichliter of Build It Green to present “Understanding Marketing and Sales for Green Homes.”  The panel presentation will address best practices for sales and marketing teams, and provide clarity on marketing green homes, products and services under the new rules of green marketing, and look at the state of the industry relative to green appraising and gaining fair market value for green homes.   The AltBuild Expo runs May 11th and 12th in Santa Monica’s Civic...

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The New Green Marketing Rules You May Not Know

Posted on Apr 26, 2012

The New Green Marketing Rules You May Not Know

If you are marketing a green (better word: sustainable) product or service, there may be new green marketing rules you may not know. The Federal Trade Commission, back in 1992 established the green marketing rules in Guides for the Use of Environmental Marketing Claims (aka Green Guides ), and then updated them after extensive public commentary in 2010. Much had changed in that nearly 20-year span, the value of a product’s or service’s green attributes included, and the updates reflect that. The Green Guides affect both how green marketing claims are made, and have special focus...

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Building Innovation: dasHaus in San Francisco

Posted on Feb 24, 2012

Building Innovation:  dasHaus in San Francisco

Yesterday’s Net-Zero Conference at Fort Mason in San Francisco, part of the dasHaus sustainable construction showcase tour, was an interesting contrast of experiences, from the residential building challenges today, to the brave new world of leading-edge Passive House technology. Brave new world first:  The technology presented, sustainable construction and operational energy savings innovation, includes an array of Passive House components at the leading edge of German construction innovation.  Products and techniques on display included super-insulation, triple-pane high-performance...

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