Posts Tagged "Target Customer"

Research versus Pre-Sales Marketing – What You Need to Know

Posted on Jan 19, 2016

Research versus Pre-Sales Marketing – What You Need to Know

Unique community concepts in residential real estate do not come along often for most builders/developers.  The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board.  Knowing the differences between the role of research and the role of pre-sales marketing (as well as the opportunities for each) is a key to increasing the unique community’s chance of success. What is the most fundamental difference?  Simplified, it’s that: • Research is about listening. • Marketing is about talking. Consumer research, such as getting...

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Marketing Plan: Target Audience Insight

Posted on Oct 13, 2015

Marketing Plan: Target Audience Insight

The cornerstone to a strong marketing plan can be counter-intuitive at first, that having a narrow focus on a specific target audience will make your marketing more effective. The temptation to believe everyone is your potential customer when you’re looking to grow the business can be strong. Having a target audience defined, not an arbitrary one but rather one that has been or you believe will be the majority of your customers, allows you to create a marketing plan focused on the right messages in the right locations for the right audience in a way that compels them to action. It’s the...

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How to Create a Seed List of Keywords

Posted on Jul 29, 2013

How to Create a Seed List of Keywords

A few weeks ago I wrote about the important role keywords play in your overall online marketing efforts and that by spending time researching your keywords carefully, and optimizing your content accordingly, could literally jump ahead of your competition in page ranking. Today I thought I’d take a deeper dive into creating an initial seed list of keywords since most people get stuck at this point, right out the gate. It’s not as easy as you’d think. Most of us tend to think of keywords from our own perspective as business owners, not from that of potential customer(s) searching for our...

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5 Reasons Why Builders Need a Strong Social Media Presence

Posted on Jun 13, 2013

5 Reasons Why Builders Need a Strong Social Media Presence

Social media networking started in 2005 and homebuilding started tens of thousands of years ago, so why do social media and building go together?  Because your target customer is very interested in both. Why do builders need a strong social media presence?  Here are 5 reasons to consider:  Your target customer is on social networks.  According to the latest report from Pew Internet & American Life Project, 67% of internet users use social networking sites.  66% are earning $75,000 or more.  The majority are in urban and suburban areas.  In other words, for most builders, social...

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5 Ways to Avoid Annoying Your Target Audience on Social Media

Posted on May 2, 2013

5 Ways to Avoid Annoying Your Target Audience on Social Media

Social media is an incredibly powerful tool. Social media marketing is accessible, available to nearly any business, group or enterprise who would like to engage in it, large or small. You can engage future clients, current clients and fans, maintaining the relationship before or after your work with them. While social media’s been with us for some time now, there are opportunities to communicate the right way in your social media marketing and avoid annoying the very people you would like to attract. 1) Keep Topics Relevant and Interesting. If you have a business or organization, you...

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