Posts Tagged "White Paper"

Creating a Free Gift Article, aka White Paper

Posted on May 4, 2012

Creating a Free Gift Article, aka White Paper

We are just finishing up our new “free gift article” (aka white paper), Business Blog:  50 Things to Blog About, and the experience is exceeding my expectations.   A white paper  is a way of sharing valuable knowledge or experience to visitors to your website.  They can be posted there, or offered via e-mail (in exchange for your name and e-mail address).   They are a great way to share your expertise, find new audiences, and build your connections.   Here’s what I learned creating our own white paper: 1. Choose a Topic.  Pick one that’s of interest to your customers.  Our...

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White Paper: Giving Away Knowledge to Build Your Business

Posted on Mar 16, 2012

White Paper: Giving Away Knowledge to Build Your Business

The culture of social media is influencing our on-line experience. While residential building and construction have examples of invaluable gifts of knowledge, aka a free gift article or “White Paper” (State of the Nation’s Housing, McGraw-Hill, NARI and other), more than ever, generosity is an integral part of introducing your firm, or your community, to customers. “A culture of generosity is the cornerstone of success in social media,” was one of the many great points made at Oakland Local’s social media clinic today (thank you Susan and Kwan). If you need to introduce...

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