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Understand Your Brand

What message are you giving your customers?

Evaluate Sales & Service

What works, what doesn’t, and why

Follow the Customer Journey

See your business from the consumer perspective

Test Product Designs

Ensure concept and design demand before production

“Your research adeptly pointed out the sweet spot.”
Don Barrineau, Mattamy Homes

Data with a Purpose

Client-tailored testing, innovation, and problem solving, designed to make a difference

Consumer research is for companies that don’t want to be like everyone else. But it’s hard to innovate if you’re all looking at the same data.

Ladley and Associates believes that every business can gain a valuable advantage by knowing and understanding what really moves their customer. We design consumer research tailored to your goals, your marketplace, and your experience.

We also look for insights that may not seem obvious, and get answers to the questions you didn’t ask. That’s how consumer research can make a meaningful difference.

We look forward to working together. Just tell us what you need to know.

ML Signature

Maureen Ladley – Principal, Ladley & Associates

Maureen Ladley
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"The customer’s perception is your reality."

Kate Zabriskie

Tailored Data, Unique to Your Challenge

Every project is unique and we have solutions for each of them


Online surveys to client-controlled or custom recruited target audiences.

Focus groups

In-person, online, or text chat, focus groups come in a variety of forms.


In-person, by telephone or video conference, interviews are in-depth.

Mixed Mode

Mixing discussion and survey research generates powerful insights.

In the News and From the Blog

News, Observations and Occasional Behind the Scenes Insights

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