Buying and selling a house are highly emotional experiences. The stakes are high financially and in terms of one’s quality of life. What gets activated in people is a fear of the unknown.
While conducting research in person is a favorite of mine, virtual research has long been a research norm. Virtual focus groups are an excellent alternative to meeting in person. Here are three advantages to conducting virtual focus groups over in-person focus groups:
- Venue Cost Savings: Companies can reduce budgets by saving on the cost of securing a private venue and providing hospitality to conduct focus groups.
- Comfortable Environment: Participants can be in the comfort of their home, minimizing external factors and allowing them to share their opinions more openly.
- Flexibility: Virtual focus groups allow you to work more fluidly with participants’ schedules, minimizing travel times and potentially allowing you to recruit a more representative sample that is not limited by schedule and location.
Interested in more information on conducting your focus group? Read more here.