3 Reasons to Choose Virtual Focus Groups

While conducting research in person is a favorite of mine, virtual research has long been a research norm. Virtual focus groups are an excellent alternative to meeting in person. Here are three advantages to conducting virtual focus groups over in-person focus groups:

1. Venue Cost Savings: Companies can reduce budgets by saving on the cost of securing a private venue and providing hospitality to conduct focus groups.
   
2. Comfortable Environment: Participants can be in the comfort of their home, minimizing external factors and allowing them to share their opinions more openly.
   
3. Flexibility: Virtual focus groups allow you to work more fluidly with participants’ schedules, minimizing travel times and potentially allowing you to recruit a more representative sample that is not limited by schedule and location.

Interested in more information on conducting your focus group? Read more here.