Having started her career as a strategic marketer, Maureen found herself drawn to consumer research out of both necessity and curiosity. How well do companies really understand their customers? Are we asking the right questions? Ignoring key findings? As the Principal of Ladley & Associates, she has created a consumer research firm that is innovative and disciplined, insightful and results-driven, and tailored to the needs of clients who were once in her position.
Before launching Ladley & Associates, Maureen was the vice president of strategic marketing for Centex, guiding research projects in the west and southwest. She taught sustainable marketing through Boston Architectural College’s Sustainable Design Institute and has been a featured speaker at the Arizona Housing Forum, and for NAHB. Maureen holds a Bachelor of Arts degree in Economics from UCLA and is certified in qualitative and quantitative research by the Insights Association. Maureen is a member of the Urban Land Institute, and the National Association of Home Builders.