Case Study: Brand Positioning Research-L&P Marketing
Brand research answered client company’s brand message test.
Blog: Archives
Case Study: Brand Positioning Research-California Dream Ride-California Bicycle Coalition
Branding and market positioning study revealed a stronger brand message for event promotion.
Case Study: Brand Positioning Research-Alameda County Public Health Department, Nutrition Services
Brand research uncovers the brand potential for the healthy lifestyles campaign.
Stop, Look + Listen Carefully – The Red Room Interview
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to
Maureen Ladley Honored with President’s Award at Excellence in Homebuilding Awards
San Francisco, CA – April 23, 2018, Maureen Ladley received the President’s Award during the 2018 Excellence in Homebuilding Awards, presented by the Sales and
Research versus Pre-Sales Marketing – What You Need to Know
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when
Best Practices in Consumer Research: Using Demographics and Psychographics
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our
Talking with Customers? Start with the Big Picture.
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very
Walking and Talking
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity
5 Fast Track Tips to Test a Concept — Go to the Pros
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down