Research Results at Their Most Rewarding
For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is
Blog: Archives
Case Study: Home Design/Placemaking – First Place
Background First Place® AZ is positioned for a transformational impact on society’s approach to housing and community development for individuals with different abilities. The
Case Study: Brand Positioning Research-L&P Marketing
Brand research answered client company’s brand message test.
Case Study: Brand Positioning Research-California Dream Ride-California Bicycle Coalition
Branding and market positioning study revealed a stronger brand message for event promotion.
Case Study: Brand Positioning Research-Alameda County Public Health Department, Nutrition Services
Brand research uncovers the brand potential for the healthy lifestyles campaign.
Stop, Look + Listen Carefully – The Red Room Interview
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to
Maureen Ladley Honored with President’s Award at Excellence in Homebuilding Awards
San Francisco, CA – April 23, 2018, Maureen Ladley received the President’s Award during the 2018 Excellence in Homebuilding Awards, presented by the Sales and
Research versus Pre-Sales Marketing – What You Need to Know
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when
Best Practices in Consumer Research: Using Demographics and Psychographics
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our
Talking with Customers? Start with the Big Picture.
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very