For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is the case with one of our most rewarding assignments: First Place in Phoenix, Arizona. Working closely…
Because of the consumer research done by Ladley & Associates, First Place refined the original vision to better meet their customers’ needs. Executing research early in the design phase saved the development time by adapting to the nuances of this…
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific's The Red Room. The topic? Using focus group research to create competitive advantage. Read the interview here, or catch The Red Room interview at its…
San Francisco, CA – April 23, 2018, Maureen Ladley received the President's Award during the 2018 Excellence in Homebuilding Awards, presented by the Sales and Marketing Council of the Building Industry Association (BIA) of the Bay Area. The award recognizes…
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board. Knowing the differences between the role of research…
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our industry,” noted Ladley, continuing, “Our customers today are targets of sophisticated and personalized consumer product…
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very product customers want to buy. The challenge is how to get that information, and get…