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Blog: Archives

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Research Results at Their Most Rewarding

By Maureen Ladley December 7, 2020 Blog

  For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is

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Case Study: Home Design/Placemaking – First Place

By Maureen Ladley December 7, 2020 Case Studies

  Background First Place® AZ is positioned for a transformational impact on society’s approach to housing and community development for individuals with different abilities. The

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Case Study: Brand Positioning Research-L&P Marketing

By Maureen Ladley September 9, 2019 Case Studies
Brand Positioning

Brand research answered client company’s brand message test.

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Case Study: Brand Positioning Research-California Dream Ride-California Bicycle Coalition

By Maureen Ladley August 9, 2019 Case Studies
California Dream Ride

Branding and market positioning study revealed a stronger brand message for event promotion.

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Case Study: Brand Positioning Research-Alameda County Public Health Department, Nutrition Services

By Maureen Ladley July 9, 2019 Case Studies
Alameda Marketing for Alameda County

Brand research uncovers the brand potential for the healthy lifestyles campaign.

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Stop, Look + Listen Carefully – The Red Room Interview

By Maureen Ladley June 19, 2018 Blog, Focus Group Research

I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to

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Maureen Ladley Honored with President’s Award at Excellence in Homebuilding Awards

By Maureen Ladley April 23, 2018 News
Award

San Francisco, CA – April 23, 2018, Maureen Ladley received the President’s Award during the 2018 Excellence in Homebuilding Awards, presented by the Sales and

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Research versus Pre-Sales Marketing – What You Need to Know

By Maureen Ladley February 19, 2018 Blog, General Research
Listening

Unique community concepts in residential real estate do not come along often for most builders/developers.  The need for pre-design research and pre-sales marketing increases when

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Best Practices in Consumer Research: Using Demographics and Psychographics

By Maureen Ladley February 1, 2018 Blog
Consumers

Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our

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Talking with Customers? Start with the Big Picture.

By Maureen Ladley January 17, 2018 Blog, Focus Group Research
Talking With Customers

Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very

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Berkeley, CA 94710
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Recent Blog Posts

  • Research Results at Their Most Rewarding
  • Stop, Look + Listen Carefully – The Red Room Interview
  • AwardMaureen Ladley Honored with President’s Award at Excellence in Homebuilding Awards

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