Brand research answered client company’s brand message test.
Branding and market positioning study revealed a stronger brand message for event promotion.
Brand research uncovers the brand potential for the healthy lifestyles campaign.
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to
San Francisco, CA – April 23, 2018, Maureen Ladley received the President’s Award during the 2018 Excellence in Homebuilding Awards, presented by the Sales and
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down