While conducting research in person is a favorite of mine, virtual research has long been a research norm. Virtual focus groups are an excellent alternative to meeting in person. Here are three advantages to conducting virtual focus groups over in-person…
One can assume more is better when new to focus group-style research. As business people, we love the certainty survey research brings, and think more is better. For focus groups, it is not, which can surprise one. Focus groups are…
On our way into 2022, I can reflect on 2021 with the safety of time since the turn of the year. While 2021 was not my favorite year, it was better than 2020 by miles. Here are the highlights of…
In a pre-pandemic survey of homebuyers, Bankrate.com discovered two-thirds (63%) of Millennial homeowners ages 23 to 38 have regrets about their current home purchase, roughly twice the buyer’s remorse rate (35%) of Baby Boomers ages 55 to 73 years of…
So many things took a back seat to normal during the worst of the pandemic: social life, business process, dressy clothes, and sadly for me, volunteerism. I am happy to report that I am jumping back into professional volunteerism with…
For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is the case with one of our most rewarding assignments: First Place in Phoenix, Arizona. Working closely…
Because of the consumer research done by Ladley & Associates, First Place refined the original vision to better meet their customers’ needs. Executing research early in the design phase saved the development time by adapting to the nuances of this…
