Summary Golden Gate Audubon Society, a chapter of the National Audubon Society, engaged Ladley & Associates principal Maureen Ladley to help with a renaming project. The brand association with Audubon has exclusionary connotations and no longer fits the chapter’s mission,
Research interviews, also known as in-depth interviews or IDIs, are one of the best ways to learn about your customers. The one-on-one interaction is suited to sensitive topics, such as discussing personal information and motivations, changes in household plans, finances,
If you work with neurodiverse populations in market research or should be, this article by Mariann Lowery, published in Quirk’s, is a good read. In interviewing adults with autism for a housing community design research project, I received coaching from
While most client projects use survey research for consumer feedback on sentiment, product, or marketing design, we have also designed survey research to help with unique needs. Here are three different ways clients have used surveys: Negotiate with a land
"Congratulations, you've moved to the blue level," the technician told me at my allergy doctor's office. "Thank you, but I have no idea what that means," said I. Professional jargon fail! We can be so immersed in our professions that
Alameda, CA - September 28, 2022, Maureen Ladley joined the Board of Worldwide Farmers Exchange (WFE) as a director at the annual board meeting held on September 28, 2022. "We are pleased that Maureen accepted our appointment. Her knowledge of
Surveys and forms often ask the elemental gender question, but with a shift of how people in the US define their gender, businesses need to give special focus on customer definition. In a 2019 report on gender identity, the Pew Research
While conducting research in person is a favorite of mine, virtual research has long been a research norm. Virtual focus groups are an excellent alternative to meeting in person. Here are three advantages to conducting virtual focus groups over in-person
One can assume more is better when new to focus group-style research. As business people, we love the certainty survey research brings, and think more is better. For focus groups, it is not, which can surprise one. Focus groups are