Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our industry,” noted Ladley, continuing, “Our customers today are targets of sophisticated and personalized consumer product…
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very product customers want to buy. The challenge is how to get that information, and get…
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss,…
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down the right path? Show your ideas to a group of professionals – it’s affordable, effective…
Designing just the right new home features package is challenging. One on hand, we want to design homes that appeal to our buyers and strike an emotional chord, but on the other we don’t want to risk wasting money on…
Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with the resale market. Adapting research to your marketing strategies and tactics as part of your…
Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the marketing plan. Consumer research is all about asking customers, or the right prospective customers, what…
Most for-profit companies go into business believing they will be successful. Companies are launched with the belief their product or service is in demand; that they will grow and be profitable. Some succeed, others fail. Adding market research as the…
The customer feedback survey can be a powerful tool for planning and improving your business. One of the best ways you can use a customer feedback survey is in planning engaging content in your company’s social media, events and marketing…
Marketing strategy’s secret weapon is not all that secret. When you need customers, the feeling that it’s better to be “doing” and figure out what works as you go along can seems right. The siren song of “we’ll just put it…