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In the News and From the Blog

Why The Gender Question Matters

Surveys and forms often ask the elemental gender question, but with a shift of how people in the US define their gender, businesses need to give special focus on customer definition. In a 2019 report on gender identity, the Pew Research…

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3 Reasons to Choose Virtual Focus Groups

While conducting research in person is a favorite of mine, virtual research has long been a research norm. Virtual focus groups are an excellent alternative to meeting in person. Here are three advantages to conducting virtual focus groups over in-person…

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