Research Results at Their Most Rewarding

For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is
For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down
Designing just the right new home features package is challenging. One on hand, we want to design homes that appeal to our buyers and strike
Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with
Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the