While conducting research in person is a favorite of mine, virtual research has long been a research norm. Virtual focus groups are an excellent alternative to meeting in person. Here are three advantages to conducting virtual focus groups over in-person…
One can assume more is better when new to focus group-style research. As business people, we love the certainty survey research brings, and think more is better. For focus groups, it is not, which can surprise one. Focus groups are…
On our way into 2022, I can reflect on 2021 with the safety of time since the turn of the year. While 2021 was not my favorite year, it was better than 2020 by miles. Here are the highlights of…
In a pre-pandemic survey of homebuyers, Bankrate.com discovered two-thirds (63%) of Millennial homeowners ages 23 to 38 have regrets about their current home purchase, roughly twice the buyer’s remorse rate (35%) of Baby Boomers ages 55 to 73 years of…
So many things took a back seat to normal during the worst of the pandemic: social life, business process, dressy clothes, and sadly for me, volunteerism. I am happy to report that I am jumping back into professional volunteerism with…
San Jose, CA – February 4, 2021, Maureen Ladley received the Inspiration Award for the Oakland chapter of the Women’s Networking Alliance during the 2021 Bravo Awards. The Inspiration Award is given to the member of the Women’s Networking Alliance…
For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is the case with one of our most rewarding assignments: First Place in Phoenix, Arizona. Working closely…
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific's The Red Room. The topic? Using focus group research to create competitive advantage. Read the interview here, or catch The Red Room interview at its…
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board. Knowing the differences between the role of research…
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our industry,” noted Ladley, continuing, “Our customers today are targets of sophisticated and personalized consumer product…