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Research Results at Their Most Rewarding

By Maureen Ladley December 7, 2020 Blog

  For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is

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Stop, Look + Listen Carefully – The Red Room Interview

By Maureen Ladley June 19, 2018 Blog, Focus Group Research

I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific’s The Red Room. The topic? Using focus group research to

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Research versus Pre-Sales Marketing – What You Need to Know

By Maureen Ladley February 19, 2018 Blog, General Research
Listening

Unique community concepts in residential real estate do not come along often for most builders/developers.  The need for pre-design research and pre-sales marketing increases when

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Best Practices in Consumer Research: Using Demographics and Psychographics

By Maureen Ladley February 1, 2018 Blog
Consumers

Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our

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Talking with Customers? Start with the Big Picture.

By Maureen Ladley January 17, 2018 Blog, Focus Group Research
Talking With Customers

Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very

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Walking and Talking

By Maureen Ladley December 15, 2017 Blog, Focus Group Research
Couple with Homebuilder

Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity

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5 Fast Track Tips to Test a Concept — Go to the Pros

By Maureen Ladley November 18, 2017 Blog, Focus Group Research
Test a Concept

Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down

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Are You Investing in Home Design Features that Hit or Miss the Mark?

By Maureen Ladley October 11, 2017 Blog, General Research, Survey Research
Shaking hands with homebuilder

Designing just the right new home features package is challenging. One on hand, we want to design homes that appeal to our buyers and strike

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Why Research + Strategy = Real Estate Marketing Wins

By Maureen Ladley September 23, 2017 Blog, General Research
Homeowners Dream

Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with

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Marketing Strategies: Market Research is the Needed First Step

By Maureen Ladley August 19, 2017 Blog, General Research
Marketing Strategies

Many small- to mid-sized companies overlook the value of conducting market research when planning their marketing strategies, leaving significant risk in the design of the

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Ladley & Associates

2512 Ninth Street
Suite 7
Berkeley, CA 94710
Phone: (888) 852-4461
info@ladleyandassociates.com

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Recent Blog Posts

  • Research Results at Their Most Rewarding
  • Stop, Look + Listen Carefully – The Red Room Interview
  • AwardMaureen Ladley Honored with President’s Award at Excellence in Homebuilding Awards

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