Research interviews, also known as in-depth interviews or IDIs, are one of the best ways to learn about your customers. The one-on-one interaction is suited to sensitive topics, such as discussing personal information and motivations, changes in household plans, finances,…
If you work with neurodiverse populations in market research or should be, this article by Mariann Lowery, published in Quirk’s, is a good read. In interviewing adults with autism for a housing community design research project, I received coaching from…
While most client projects use survey research for consumer feedback on sentiment, product, or marketing design, we have also designed survey research to help with unique needs. Here are three different ways clients have used surveys: Negotiate with a land…
"Congratulations, you've moved to the blue level," the technician told me at my allergy doctor's office. "Thank you, but I have no idea what that means," said I. Professional jargon fail! We can be so immersed in our professions that…
Surveys and forms often ask the elemental gender question, but with a shift of how people in the US define their gender, businesses need to give special focus on customer definition. In a 2019 report on gender identity, the Pew Research…
While conducting research in person is a favorite of mine, virtual research has long been a research norm. Virtual focus groups are an excellent alternative to meeting in person. Here are three advantages to conducting virtual focus groups over in-person…
One can assume more is better when new to focus group-style research. As business people, we love the certainty survey research brings, and think more is better. For focus groups, it is not, which can surprise one. Focus groups are…
On our way into 2022, I can reflect on 2021 with the safety of time since the turn of the year. While 2021 was not my favorite year, it was better than 2020 by miles. Here are the highlights of…
In a pre-pandemic survey of homebuyers, Bankrate.com discovered two-thirds (63%) of Millennial homeowners ages 23 to 38 have regrets about their current home purchase, roughly twice the buyer’s remorse rate (35%) of Baby Boomers ages 55 to 73 years of…