San Jose, CA – February 4, 2021, Maureen Ladley received the Inspiration Award for the Oakland chapter of the Women’s Networking Alliance during the 2021 Bravo Awards. The Inspiration Award is given to the member of the Women’s Networking Alliance…
For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is the case with one of our most rewarding assignments: First Place in Phoenix, Arizona. Working closely…
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific's The Red Room. The topic? Using focus group research to create competitive advantage. Read the interview here, or catch The Red Room interview at its…
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board. Knowing the differences between the role of research…
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our industry,” noted Ladley, continuing, “Our customers today are targets of sophisticated and personalized consumer product…
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very product customers want to buy. The challenge is how to get that information, and get…
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss,…
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down the right path? Show your ideas to a group of professionals – it’s affordable, effective…
Designing just the right new home features package is challenging. One on hand, we want to design homes that appeal to our buyers and strike an emotional chord, but on the other we don’t want to risk wasting money on…
Homebuilding is an ever changing, highly competitive and risk-driven undertaking. Not only do you compete with other builders in your region, you also compete with the resale market. Adapting research to your marketing strategies and tactics as part of your…