In a pre-pandemic survey of homebuyers, Bankrate.com discovered two-thirds (63%) of Millennial homeowners ages 23 to 38 have regrets about their current home purchase, roughly twice the buyer’s remorse rate (35%) of Baby Boomers ages 55 to 73 years of…
So many things took a back seat to normal during the worst of the pandemic: social life, business process, dressy clothes, and sadly for me, volunteerism. I am happy to report that I am jumping back into professional volunteerism with…
San Jose, CA – February 4, 2021, Maureen Ladley received the Inspiration Award for the Oakland chapter of the Women’s Networking Alliance during the 2021 Bravo Awards. The Inspiration Award is given to the member of the Women’s Networking Alliance…
For our clients who are innovating, the research we do in the design phase often needs years to come to the market. This is the case with one of our most rewarding assignments: First Place in Phoenix, Arizona. Working closely…
I had the honor of talking with Lorin Horosz, Vice President of Marketing, for Polaris Pacific's The Red Room. The topic? Using focus group research to create competitive advantage. Read the interview here, or catch The Red Room interview at its…
Unique community concepts in residential real estate do not come along often for most builders/developers. The need for pre-design research and pre-sales marketing increases when something unique is on the drawing board. Knowing the differences between the role of research…
Demographics and Psychographics appears in the January/February issue of NAHB’s Sales and Marketing Ideas Magazine. “You’ll read advice from marketing and research leaders in our industry,” noted Ladley, continuing, “Our customers today are targets of sophisticated and personalized consumer product…
Customers are waiting to tell you what they value most in the product you are designing, the very feedback you want to design the very product customers want to buy. The challenge is how to get that information, and get…
Building homes and designing communities make for interesting challenges. While other consumer products may have an emotional component, no other consumer product possesses the complexity and emotion packed into the very idea of “home”. Homes and communities hit or miss,…
Need feedback in a hurry, or want to test an idea before you invest time and money to be sure certain you are starting down the right path? Show your ideas to a group of professionals – it’s affordable, effective…