Summary Golden Gate Audubon Society, a chapter of the National Audubon Society, engaged Ladley & Associates principal Maureen Ladley to help with a renaming project. The brand association with Audubon has exclusionary connotations and no longer fits the chapter’s mission,
Because of the consumer research done by Ladley & Associates, First Place refined the original vision to better meet their customers’ needs. Executing research early in the design phase saved the development time by adapting to the nuances of this
Brand research answered client company’s brand message test.
Branding and market positioning study revealed a stronger brand message for event promotion.
Brand research uncovers the brand potential for the healthy lifestyles campaign.
Depth of market study revealed price and pace challenges, and opportunities.